Integrated Solutions, Central Processes, Long-Term Reductions in Costs
GK SOFTWARE AG is presenting the new major version of the GK/Retail store suite at the EuroCIS 2009.
Schöneck, 22 December 2008
GK SOFTWARE AG will be presenting the new major version of GK/Retail to trade specialists at the EuroCIS 2009 for the very first time. The system’s technological base has been further developed and numerous functions in the leading store suite have been expanded; new solutions have also been integrated like digital signage, mobile couponing or digital signatures. GK SOFTWARE AG will be presenting integrated and forward-looking processes for retail store companies in Düsseldorf in conjunction with its subsidiary StoreWeaver and its partner company, valuephone.
GK SOFTWARE AG’s trade fair stand at the EuroCIS fair in 2009 will focus on the new major version of GK/Retail. The further development of this software for any kind of retail sector has focused on the following major elements: 1. Improved customer service opportunities in the store; 2. The development of new components and integrated solutions; and 3. Cost reductions in everyday operations and an even faster time-to-market for new requirements. GK SOFTWARE AG is providing clear evidence that it has not only been working on six new projects, but was able to expand its research and development work in 2008 in line with corporate planning.
The new major version of GK/Retail – a technological
quantum leap
All the elements in the new version of
GK/Retail are intricately linked using the latest technological base. The
seamless integration of the central architecture with the store processes
should particularly be singled out. This means that classical store servers can
be moved out of stores to enterprise headquarters if GK/Retail is used – without
any restrictions on functions. Another major focus involves usability and the
further simplification of daily operations. The newly developed GK/Retail
software will help the retail sector to be able to reduce costs, automate
processes and respond to new challenges quickly.
More attractive advertising – integrated
digital signage
The new GK/Retail digital content server will be on display for the first time
at the EuroCIS. The software ensures that digital content can be supplied to any
number of terminals in a store using the automatic, centrally managed
distribution system. The communications paths available in GK/Retail are used,
for example, to supply customer displays at tills or scales, digital posters or
kiosks with a wide variety of advertising information at particular set times.
Store integration at the highest level – the StoreWeaver
data hub
StoreWeaver GmbH, a 100% subsidiary of GK
SOFTWARE AG, will be presenting its software named after the company at its own
area on the stand. The company is focusing on two particular issues this year:
the integration of the complete store IT operations, including the associated
data supply and removal via the open integration platform, and the availability
of store merchandise management processes including real time links to central
systems. One major focus in this respect is the ability to display these
processes on mobile units, both online and offline.
All the central key data available with the
Sales Cockpit
One of the highlights at the trade fair will
be the expanded Sales Cockpit, which provides managers with all the important
key data on sales data, customer frequency, current sales promotions etc in
real time. This means that business and regional managers and sales and
marketing departments have all the figures available permanently in real time.
As a result, they can respond to new developments actively and without any time
delay.
Paying with your own name – new digital signature
solution
The retail trade is expecting long-term
improvements in processes and cost reductions through the introduction of
digital signatures. The new GK/Retail version therefore incorporates a
completely integrated digital signature facility, which meets the PCI DSS
security standards. It allows rapid processes at a POS without the need for any
paper and provides immediate access to the data stored in Backoffice and
enterprise headquarters.
Mobile couponing – using coupons on cell
phones
GK SOFTWARE AG, in conjunction with its
business partner valuephone, is presenting a mobile couponing solution. As a
result, coupons, which have been downloaded on to a cell phone directly or via
the valuephone portal, can be read at the POS units using the barcode or NFC
facility quickly and without any difficulties. This opens up opportunities for
retailers to use new communications paths with their customers and they can also
offer them additional mobile services.
