Enterprise Promotions Management

GK/Retail Enterprise Promotions Management is a complete solution for creating and managing promotions and special advertising campaigns across your corporation. So it is very simple for enterprise headquarters to generate promotions with all kinds of triggers. The software handles the automatic distribution of the promotions and activates them at the set times.

GK/Retail Enterprise Promotions Management can completely manage the issue of points or granting of discounts from your own or cross-company customer card systems at POS units. There are already interfaces with important bonus systems like Payback, Happy Digits, Deutschland-Card of Lufthansa Miles & More. The defined promotions are handled automatically at high speed without the need for any items within the promotion scheme to be scanned or marked in a special way. The Enterprise Promotions Management system can work with any ERP software, if required, and can also be easily integrated in existing IT landscapes.

Promotion Designer

The Promotion Designer is a powerful tool for creating promotions that are triggered by a wide variety of items. New promotions can be prepared simply by using the system’s drag & drop facility. The trigger may be, for instance, your own or corporate coupons, times of the day, customer cards or employee ID cards. The Promotion Designer also provides ready-made templates for classic types of discount like 3-for-2, sets, mix & match or discounts based on the amount on the receipt, particular items or commodity groups. 

Multi Channel Loyalty Server

The Multi Channel Loyalty Server is an optional extension to the GK/Retail Enterprise Promotions Management facility. It enables identical promotions – e.g. discounts or issuing points within loyalty systems – to be handled in a simple manner. The same rules that apply in the fixed stores are also used for shopping carts at online shops. As a result, you do not have to service several systems with the same data at the same time. So costs are reduced. The system also allows a consistent market presence for corporations using several types of media channels.