Loyalty and Promotions

GK/Retail enables you to handle flexible promotions at POS almost without any restrictions. The software also processes loyalty schemes, whether they are external, in-house or cover several retailers, and it handles all the business processes related to customer cards and issuing or redeeming points.  

GK/Retail allows retailers in a wide variety of sectors to use customer loyalty tools almost without any limits. The software in the GK/Retail suite allows all promotion campaigns and loyalty schemes to be planned and created centrally, monitored, distributed automatically at set times and handled smoothly with ideal interaction.

• The Enterprise Promotions Management software allows flexible campaigns like discounts, coupons, happy hours etc. to be created and distributed according to stores or regions or across the corporation. The software can also completely manage the issuing of points and granting of discounts in customer card systems, whether they cover several retailers or are in-house. There are already interfaces with leading comprehensive programs like Payback, Lufthansa Miles & More, Happy Digits or Deutschland-Card.  

• The Stored Value Server is the comprehensive software for handling all the processes related to gift cards. The central gift card database prevents any errors or misuse when handling all kinds of gift cards. The software provides complete handling for electronic gift cards, including accounting, without the need for any outside software.

• The Multi-Channel Loyalty Server allows end-to-end processes through various sales channels and ensures that the same promotions and loyalty schemes can be used anywhere. So the same rules can apply to the web shop as the in-store tills; this guarantees a consistent multi-channel market presence.

• The Enhanced Loyalty Engine enables all the promotions and loyalty schemes to be handled quickly at each POS unit without personnel having to intervene. It communicates with external loyalty schemes, if necessary, and can directly access prize shops online from the POS so that customers can redeem points.  

• GK/Retail can seamlessly support modern systems like mobile couponing or mobile payment, e.g. valuephone, at each POS as a result of its open architecture concept. Coupons can be directly redeemed from a cell phone using a scanner or NFC technology or payment transactions can be handled (electronic wallet).

  GK/Retail enables you to be one step ahead of the competition through innovative customer loyalty schemes. The software in the GK/Retail suite provides you with end-to-end processes and seamless interaction without the need for outside software for individual processes.