The AI services package designed for smarter retailing
Overview
AIR
Inspire your customers with personalized shopping experiences and empower your business with dynamic pricing
AIR - Cloud-based, ready-to-use AI services for smart retailers to achieve their goals.
Key Benefits
Ready-to-use AI services
Achieve results quickly with AIR modules that are ready-to-use and can be deployed instantly.
You do not need long project phases to experience the rewards of modern decision-making tools. The preconfigured services of the AIR package enable you to quickly turn data at any scale into business value.
Customized to retailers’ needs
The ready-to-use AI services are specially designed to deliver advanced features, including personalization and dynamic pricing.
The AIR package modules exclusively focus on the challenges of modern retailing and address the concrete challenges of daily business. They provide actionable recommendations that drive competitive advantages in a highly dynamic market.
AI-based insights for any channel and any device
AIR services automate your processes at every touchpoint: in-store, online, and on the go.
The cloud-based AIR modules meet all the requirements of modern omnichannel retailing. Intelligent insights can be displayed at every touchpoint of the customer journey and integrate seamlessly into existing interfaces for point of sale, merchandising, ERP and CRM systems.
Real-time results for rapid actions
You always receive AIR modules insights and recommendations in real time. This enables you to react immediately to new challenges from customers, competitors, and the market.
Our AI applications continuously analyse all relevant conditions such as customer behaviour, merchandise levels and competitor prices to provide fully contextual recommendations.
Proven solution based on proprietary AI-based decisioning engine
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Scalable cloud solution without any limitations
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Fast projects with quick return on investment
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High flexibility and adaptability to any IT landscape
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Use of state-of-the-art technology such as reinforcement learning
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Used by a many number of retailers and e-commerce merchants globally
What our customers say
"We chose GK AIR Personalization as our personalization solution because it achieved the best results in our A/B/C tests compared to the other competitors. For us, good consulting and support was also important. During the PoC, we were encouraged that GK was the right partner for us."
Holger Stary
Director Digital Technology at HSE
"Our price management has been very successful with prudsys and we have decided to
pursue this partnership over the long term. We have been impressed with the intelligence behind the pricing solution and the professional support on the part of the prudsys project team."
Tim Blümel
Director of Sales at 11teamsports
"We use the personalization solution from prudsys AG | Member of the GK Software Group to offer our customers an excellent shopping experience with individual recommendations. In addition to building strong customer loyalty, we were able to achieve a striking and measurable increase in sales from recommendations through the use of the AI solution and its recommendations. We also use the solution to create personalized customer targeting in the online store and for the newsletter. The precisely fitting product recommendations, which are generated in real time, lead to a high response on the part of our recipients."
Lorenz Würgler
Head Of Ecommerce Coop Bau + Hobby
"We were looking for a pricing solution that would take into account our circumstances in purchasing and sales as a shopping club, simplify our processes in price management and significantly improve our key figures through optimal price calculation. AIR| Dynamic Pricing meets these requirements. Together with the competent consulting of the AIR project team, our inventory management is optimally positioned."
Annett Schreck
Head of Sales Analytics & Pricing at brands4friends
"The AI Personalization Service has impressed us. Our customers are routinely inspired by the product recommendations calculated in real time. This is reflected in the click-through rates of the recommendations in the online store and newsletter, as well as in the sales figures. Thanks to the cooperation with the AI Services & Solutions project team, we also received great feedback for the ideal placement of personalized elements, which help to create a successful customer journey."
Laura Bader
Authorized Signatory and Head of Marketing E-Commerce
GK AIR Personalization in use at Coop
Since 2013, Coop Genossenschaft, one of the largest retail and wholesale companies in Switzerland, has been using the AI solution GK AIR Personalization for a successful and tailored customer approach. Through intelligent couponing in the newsletter and personalized content on coop.ch, the company achieves success in terms of net sales, purchase frequency and contribution margin. In a chat with GK at EuroCIS 2022, Ivan Guerrieri, Project Manager UX at Coop, describes the key learnings from the use cases deployed, gives tips for optimal testing and an outlook on where the journey is headed in terms of 1:1 personalization.
Read how B2C and B2B enterprises maximize their commercial profit through effective omnichannel personalization, dynamic price optimization and other solutions.