14.01.2022 | Schöneck, Germany
4 min read

GK announces its Innovation Partnership with ReAct Now

GK is delighted to further enrich its growing Innovation Partners Ecosystem, with the addition of In Store Communication Technology Innovator ReAct Now, now plugged in to the open CLOUD4RETAIL platform.

CLOUD4RETAIL is GK's flexible, open commerce platform providing services for the operation of integrated unified commerce environments from in-store and online touchpoints through to mobile devices. The platform is enriched by innovative services such as AI-based dynamic pricing, personalization, fraud detection, and mobile applications. Now available with various cloud providers such as Azure, AWS, SAP Cloud and IBM, the extensive expansion and customization options of CLOUD4RETAIL services can be used on a wide range of devices.

Using IoT-based communication technology, ReAct’s “Call To Action” platform allows retailers to improve and streamline communication - it enables a targeted exchange of information between employees as well as lane control and consumer announcements in real-time.

The new partnership allows a seamless integration of ReAct's communication software into GK's CLOUD4RETAIL OmniPOS solution, allowing retail employees to communicate with each other in an easy, stress-free way. For example- informing colleagues that a new checkout needs to be opened, then informing consumers that it has opened by opening consumer gate and providing visual ques such as lane poll light, and acoustic public announcement that the lane has opened.

"Partnering with GK allows us to offer retailers a holistic solution," says Manuel Tessloff, CEO of ReAct. "Our products complement each other beautifully and work seamlessly together to ensure optimal operations, not only in the checkout zone, but throughout the entire store." 

“We are delighted to be able to offer our customers, leading retailers in over 65 countries, a simple and easy way to enable communication between staff members, lane control and consumer announcements based on real time events” says Orit Bar-Ad, GK Software Portfolio Director.

About ReAct

ReAct is a software company and innovation leader for digital operations management and IoT communication solutions. We help teams in retail, industry, and health care streamline their communication and, hence, their processes by consistently digitizing communication. From managers to directors, customers to staff: ReAct’s communication solutions are easy to implement and bring real added value to everyday processes across all floor teams in your company.

What you ultimately get is not just a communication software but this: More sales, increased productivity, better shopping experiences, higher customer and employee satisfaction. In other words, a better place to work and shop.

Further information about ReAct: www.react-now.com