The tool for creating intelligent loyalty programs.
Create relevant and personalized loyalty programs supported by AI for every touchpoint. Use analytics and insights to improve metrics and get all the benefits of an open cloud solution.
Overview
GK Engage
A loyalty program for truly relevant offers
GK Engage supports you in attracting and rewarding loyal customers by managing loyalty programs, personalized incentives and promotions. Create loyalty programs that are relevant to your customers with highly contextualized and personalized rewards that increase customer lifetime value (CLV). The built-in AI functions of GK Engage automate many processes necessary and help you in differentiating yourself from your competition via a great customer experience.
GK Engage can be integrated to our unified commerce platform GK CLOUD4RETAIL. However, it works also as a stand-alone solution for on-premise and e-commerce scenarios as well as for unified commerce experiences.
With GK Engage you can build long-lasting relationships with your customers and contribute to the achievement of your business goals.
Key Features
Consumer Targeted Strategy
GK Engage enables manual creation of campaigns and promotions and gives options for coupon creation. GK Engage offers AI-powered personalized offers, messages, and recommendations with an integrated target group wizard. The solution is fully integrated with the merchandise master data and provides an overview of all activities within a time frame. In addition, GK Engage has integrated conflict resolution of competing offers, activation of strategies and pre-planning of strategies for the year.
Loyalty Program Management
GK Engage enables the creation and management of loyalty programs and supports any type of program e.g. Earn & Burn, stamp card or challenges and continuity programs. It can work with different point classes and with loyalty tiers. The application allows the loyalty program manager to set rules for joining a program/ tier or set fixed rewards for loyalty members. Dashboards enable the loyalty manager to check on member acquisition and retention rates and to keep loyalty members engaged with your brand.
Target Group Assistant
Create target groups out of rich first party and behavioral data. AI can further support you by selecting the right target group and building segments. GK Engage has consumer-oriented strategies built right in, and also allows you to create test and control groups to get better and better to offering what really matters to your consumers.
Digital distribution & messaging
Create appealing visualization of promotions and coupons. Schedule the distribution to the consumer. Connect to 3rd party systems, such as newsletter tools, to interact with your customer.
Consumer profiles
With GK Engage you know your customers even better. Manage customers' registration for loyalty and rewards with GK Engage. Provide digital loyalty and member cards to your customers, and extend the profile information through meaningful interactions with your members. Enriched profile information helps you to optimize your programs and offers in the long term. GK Engage meets the highest data protection standards.
Analytics & Insights
GK Engage helps you fine-tune your customer engagement efforts through continuous analysis of success metrics. Keep track of your loyalty member health and react with meaningful and relevant actions to increase the activity rate of your members. Learnings from previous campaigns can be transferred to new offers and programmes with AI support.
Advantages
01
Open Platform
02
100% in the Cloud
03
Headless
What our customers say
"We opted for GK AIR Personalization because the personalized content has a high redemption rate with our customers. Thanks to the self-learning algorithms of the AI solution, we can offer our customers precisely the products that are relevant to their needs. With GK, the personalized elements in the 20 Berner country stores achieve a higher click-through and sales rate than ever before."
Marcel Beck
Head of Application Engineering Berner Omnichannel Trading Holding SE
"We used this project to further optimize the collaboration between Thalia and GK. We’re seeing huge benefits: We are much faster and no longer require significant additional effort when it comes to driving new release or product updates. It’s a great advantage that OmniPOS gives us the opportunity to integrate our own apps into the checkout. As a result, we see ourselves today at an operational level as a large cross-location and cross-company project team that works together on solutions."
Francesco Di Maggio
Manager SAP POS Thalia
„We have been working with GK Artificial Intelligence for Retail AG for many years and are impressed with GK AIR. The realtime algorithms used in the personalization solution ensure a high customer response. For us, an integrated, personalized customer approach across all channels is the key to successful customer retention.“
Sven Klenner
Director of Sales eCommerce and Marketing at Thalia
"We use the personalization solution from GK Artificial Intelligence for Retail AG to offer our customers an excellent shopping experience with individual recommendations. In addition to building strong customer loyalty, we were able to achieve a striking and measurable increase in sales from recommendations through the use of the AI solution and its recommendations. We also use the solution to create personalized customer targeting in the online store and for the newsletter. The precisely fitting product recommendations, which are generated in real time, lead to a high response on the part of our recipients."
Lorenz Würgler
Head Of Ecommerce Coop Bau + Hobby
"The satisfaction of customers and employees worldwide is adidas' highest priority. Future-proof and flexible technologies ensure the best possible customer service in the store and webshop. With OmniPOS, we are able to implement new trends quickly."
Andreas Bierlmeier
Senior Director Digital Store Solutions, adidas
“By realizing an RFID self-checkout in only six months, GK supported us in implementing future-proof technology at lightning speed.”
David Cohn
CIO Shoprite Group
“GK’s ability to integrate new technology with older systems is invaluable for building a multi-year roadmap that allows us to upgrade existing systems in stages and maximize future value without creating unnecessary complexity during the transition. The team consistently delivers excellent technology solutions that enable our company to quickly adapt to evolving customer expectations and provide a great retail experience. GK’s dedicated and professional support performance has been vital to the ongoing success of our partnership since 2012.”
John Greene
Vice President, Store Systems, Beall’s, Inc.
"No matter what challenges arise, in this project group we have always managed to identify, analyze, plan and solve the challenges very quickly. It all worked perfectly."