The tool for creating intelligent loyalty programs.
Create relevant and personalized loyalty programs supported by AI for every touchpoint. Use analytics and insights to improve metrics and get all the benefits of an open cloud solution.
Overview
GK Engage
A loyalty program for truly relevant offers
GK Engage supports you in attracting and rewarding loyal customers by managing loyalty programs, personalized incentives and promotions. Create loyalty programs that are relevant to your customers with highly contextualized and personalized rewards that increase customer lifetime value (CLV). The built-in AI functions of GK Engage automate many processes necessary and help you in differentiating yourself from your competition via a great customer experience.
GK Engage can be integrated to our unified commerce platform GK CLOUD4RETAIL. However, it works also as a stand-alone solution for on-premise and e-commerce scenarios as well as for unified commerce experiences.
With GK Engage you can build long-lasting relationships with your customers and contribute to the achievement of your business goals.
Key Features
Consumer Targeted Strategy
GK Engage enables manual creation of campaigns and promotions and gives options for coupon creation. GK Engage offers AI-powered personalized offers, messages, and recommendations with an integrated target group wizard. The solution is fully integrated with the merchandise master data and provides an overview of all activities within a time frame. In addition, GK Engage has integrated conflict resolution of competing offers, activation of strategies and pre-planning of strategies for the year.
Loyalty Program Management
GK Engage enables the creation and management of loyalty programs and supports any type of program e.g. Earn & Burn, stamp card or challenges and continuity programs. It can work with different point classes and with loyalty tiers. The application allows the loyalty program manager to set rules for joining a program/ tier or set fixed rewards for loyalty members. Dashboards enable the loyalty manager to check on member acquisition and retention rates and to keep loyalty members engaged with your brand.
Target Group Assistant
Create target groups out of rich first party and behavioral data. AI can further support you by selecting the right target group and building segments. GK Engage has consumer-oriented strategies built right in, and also allows you to create test and control groups to get better and better to offering what really matters to your consumers.
Digital distribution & messaging
Create appealing visualization of promotions and coupons. Schedule the distribution to the consumer. Connect to 3rd party systems, such as newsletter tools, to interact with your customer.
Consumer profiles
With GK Engage you know your customers even better. Manage customers' registration for loyalty and rewards with GK Engage. Provide digital loyalty and member cards to your customers, and extend the profile information through meaningful interactions with your members. Enriched profile information helps you to optimize your programs and offers in the long term. GK Engage meets the highest data protection standards.
Analytics & Insights
GK Engage helps you fine-tune your customer engagement efforts through continuous analysis of success metrics. Keep track of your loyalty member health and react with meaningful and relevant actions to increase the activity rate of your members. Learnings from previous campaigns can be transferred to new offers and programmes with AI support.
Advantages
01
Open Platform
02
100% in the Cloud
03
Headless
What our customers say
"The AI Personalization Service has impressed us. Our customers are routinely inspired by the product recommendations calculated in real time. This is reflected in the click-through rates of the recommendations in the online store and newsletter, as well as in the sales figures. Thanks to the cooperation with the AI Services & Solutions project team, we also received great feedback for the ideal placement of personalized elements, which help to create a successful customer journey."
Laura Bader
Authorized Signatory and Head of Marketing E-Commerce
“After the successful launch of the new coop.ch omnichannel platform, GK AIR Personalization is another powerful engine to improve the customer experience. In addition to the strategic consulting provided on the project, the range of functions and the software's performance were the main reasons for our decision to partner with GK Artificial Intelligence for Retail AG.”
Frederik Mantel
Head of Omnichannel Experience Solutions, Coop
"We opted for GK AIR Personalization because the personalized content has a high redemption rate with our customers. Thanks to the self-learning algorithms of the AI solution, we can offer our customers precisely the products that are relevant to their needs. With GK, the personalized elements in the 20 Berner country stores achieve a higher click-through and sales rate than ever before."
Marcel Beck
Head of Application Engineering Berner Omnichannel Trading Holding SE
"We use the personalization solution from GK Artificial Intelligence for Retail AG to offer our customers an excellent shopping experience with individual recommendations. In addition to building strong customer loyalty, we were able to achieve a striking and measurable increase in sales from recommendations through the use of the AI solution and its recommendations. We also use the solution to create personalized customer targeting in the online store and for the newsletter. The precisely fitting product recommendations, which are generated in real time, lead to a high response on the part of our recipients."
Lorenz Würgler
Head Of Ecommerce Coop Bau + Hobby
“We are absolutely convinced that a personalized customer approach can provide successful results. By offering relevant product recommendations in our email campaigns, we achieve significantly higher click through rates and sales figures. In addition, real-time algorithms replace the manual effort required in selecting suitable products to recommend customers.”
Alexandra Connor
Head of CRM at WMF
"Our price management has been very successful with GK Artificial Intelligence for Retail AG and we have decided to pursue this partnership over the long term. We have been impressed with the intelligence behind the pricing solution and the professional support on the part of the GK AIR project team."
Tim Blümel
Director of Sales at 11teamsports
“GK’s platform has served us a very stable environment over the past 10 years, with minimal downtime or support cost to us. We have the flexibility to customize functions and run promotions and markdowns to address the needs of our business. GK’s team has helped us understand and define the future of POS technology and we look to them to provide true OmniPOS services for our customers, including self-checkout, mobile cart, BOPIS and more. I strongly recommend looking at the GK platform, especially if you are an SAP shop looking for seamless integration.”
Sandeep Chawla
SVP, Shared Services and Head of IT, 99 Cents Only Stores
“Developed by GK Software, the SAP Omnichannel Point-of-Sale by GK application fills an important gap in our portfolio and provides our customers with a true omnichannel experience. This is a prime example of how co-innovation between our organizations can create value for our customers. We look forward to continuing to work with GK Software and develop innovative cloud solutions and applications for customers looking to drive cost-effective and sustainable growth in their industry.”
Achim Schneider
SVP and Global Head, Industry Business Unit Retail at SAP