The tool for creating intelligent loyalty programs.
Create relevant and personalized loyalty programs supported by AI for every touchpoint. Use analytics and insights to improve metrics and get all the benefits of an open cloud solution.
Overview
GK Engage
Loyalty programme with real relevant offers
The solution supports you in attracting and rewarding loyal customers by managing customer loyalty programs, personalized incentives and promotions. GK Engage offers a wide range of all levels of customer loyalty. You create relevant loyalty programs and highly contextualized and personalized rewards, which enable your business to increase customer lifetime value (CLV). GK Engage build in AI supports you to create truly personalized and individualized programs and communication to differentiate from the competition and to make a difference for your customers.
GK Engage can be used as an add-on to GK CLOUD4RETAIL, but also as a stand-alone solution for scenarios on-site in the shop, in the online shop and in the connection of both shopping worlds.
With GK Engage you can build long-lasting relationships with your customers and benefit your business goals by optimizing your KPIs.
Key Features
Consumer Targeted Strategy
GK Engage enables manual creation of campaigns and promotions and gives options for coupon creation. GK Engage offers AI-powered personalized offers, messages, and recommendations with an integrated target group wizard. The solution is fully integrated with the merchandise master data and provides an overview of all activities within a time frame. In addition, GK Engage has integrated conflict resolution of competing offers, activation of strategies and pre-planning of strategies for the year.
Loyalty Program Management
GK Engage enables the creation and management of loyalty programs and supports any type of program e.g. Earn & Burn, stamp card or challenges and continuity programs. It can work with different point classes and with loyalty tiers. The application allows the loyalty program manager to set rules for joining a program/ tier or set fixed rewards for loyalty members. Dashboards enable the loyalty manager to check on member acquisition and retention rates and to keep loyalty members engaged with your brand.
Target Group Assistant
Create target groups out of rich first party and behavioral data. AI can further support you by selecting the right target group and building segments. GK Engage has consumer-oriented strategies built right in, and also allows you to create test and control groups to get better and better to offering what really matters to your consumers.
Digital distribution & messaging
Create appealing visualization of promotions and coupons. Schedule the distribution to the consumer. Connect to 3rd party systems, such as newsletter tools, to interact with your customer.
Consumer profiles
With GK Engage you know your customers even better. Manage customers' registration for loyalty and rewards with GK Engage. Provide digital loyalty and member cards to your customers, and extend the profile information through meaningful interactions with your members. Enriched profile information helps you to optimize your programs and offers in the long term. GK Engage meets the highest data protection standards.
Analytics & Insights
GK Engage helps you fine-tune your customer engagement efforts through continuous analysis of success metrics. Keep track of your loyalty member health and react with meaningful and relevant actions to increase the activity rate of your members. Learnings from previous campaigns can be transferred to new offers and programmes with AI support.
Advantages
01
Open Platform
02
100% in the Cloud
03
Headless
What our customers say
“Developed by GK Software, the SAP Omnichannel Point-of-Sale by GK application fills an important gap in our portfolio and provides our customers with a true omnichannel experience. This is a prime example of how co-innovation between our organizations can create value for our customers. We look forward to continuing to work with GK Software and develop innovative cloud solutions and applications for customers looking to drive cost-effective and sustainable growth in their industry.”
Achim Schneider
SVP and Global Head, Industry Business Unit Retail at SAP
"The satisfaction of customers and employees worldwide is adidas' highest priority. Future-proof and flexible technologies ensure the best possible customer service in the store and webshop. With OmniPOS, we are able to implement new trends quickly."
Andreas Bierlmeier
Senior Director Digital Store Solutions, adidas
“For us, customer loyalty comes first. We have been working successfully with GK Artificial Intelligence for Retail AG for many years to promote this. What we particularly appreciate about the AI solution is the stability and performance in terms of the high requirements of our platform and the positive contribution to the development of our key performance indicators.”
Norbert Roberg
Head of Product, Parfümerie Douglas GmbH
“We want to provide our customers with the best deals and professional advice in the online shop. That is why we are constantly on the lookout for innovative technologies. GK AIR Personalization allows us to provide every customer with the right product, specifically adapted to that customer’s personal preferences. By using it, both customer satisfaction and sales from recommendations have increased in a short period of time.”
Heinrich Meyer
Head of Online Pharmacy SANICARE
"No matter what challenges arise, in this project group we have always managed to identify, analyze, plan and solve the challenges very quickly. It all worked perfectly."
Francesco Di Maggio
Manager SAP POS Thalia
“We’re still a relatively young retailer and our partnership with GK has been instrumental in helping us execute in the present and prepare for the future. Its highly responsive solutions and team have made it easy for us to meet our customers’ exact needs.”
Ignacio Ibarguen
Director, Business Analysis & IT Development, PGA TOUR Superstore
“With GK, we were able to successfully form a single team with shared accountability. We solve challenges together. Collaboration and transparency are keystones in our working relationship. GK is a partner that makes sure they really understand what we want, before they start working on it.”
David Cohn
CIO Shoprite Group
“Thanks to GK Software, we now operate all Austrian and Italian MPREIS supermarkets, and all branches of our gastro sales line, BAGUETTE, with a uniform POS solution. We are much more efficient than in the past, especially regarding country-independent functional extensions and in the operation of our POS systems.”