Advantages
GK Engage enables retailers to know their customers truly and create rewards, messages and distribute benefits across every touchpoint. This robust platform is designed with flexibility, personalization, and integration at its core, ensuring seamless customer engagement. By working across any device and integrating with both POS systems and third-party apps, GK Engage offers retailers a fully composable solution that drives loyalty and revenue at every touchpoint.
Modular Design
GK Engage is fully customizable and composable, allowing retailers to manage customer profiles, interactions, and consent across the entire retail landscape. It tracks purchases, returns, and engagement with promotions, enabling a holistic view of customer behavior. The platform works as a standalone solution or can be integrated into any POS system, including GK’s CLOUD4RETAIL platform, and allows integration with third-party apps.
Personalized Engagement
GK Engage enables the creation and management of loyalty programs and supports any type of program e.g. Earn & Burn, stamp card or challenges and continuity programs. It can work with different point classes and with loyalty tiers. The application allows the loyalty program manager to set rules for joining a program/ tier or set fixed rewards for loyalty members. Dashboards enable the loyalty manager to check on member acquisition and retention rates and to keep loyalty members engaged with your brand.
Flexible Automation
Retailers have full control over the level of automation for creating and distributing personalized messages, offers, and recommendations. Whether manual or fully AI-driven, these communications can be distributed through multiple channels, including POS, apps, websites, and social media, ensuring maximum reach.
Loyalty Program Management
GK Engage supports a variety of complex loyalty programs, including tier-based status, earn & burn, and continuity rewards. With real-time insights into customer engagement and program health, retailers can continually optimize their loyalty strategies.
Data & Analytics
Built-in dashboards and widgets allow retailers to monitor the success of their loyalty programs in real- time. With AI-driven insights, retailers can prevent churn, optimize customer engagement, and boost member activity. Data can be easily exported to existing business intelligence tools, ensuring a unified approach to analytics.
