True omnichannel experience and customer loyalty

 

Create strong, long-term end-to-end relationships with your customers

 

 

 

Overview

GK Engage

turns a shopper’s smartphone into a universal mobile engagement tool. It offers the personalized shopping experiences that strengthen long-term customer loyalty.

GK Engage enriches the customer experience with smart mobile shopping and payment so you can meet your customer’s demands any time. GK Engage brings a wealth of white-label, consumer-friendly capabilities to any Android or iOS mobile application.

580,000
Users per day
501,000
Transactions per day
17Million USD
Sales per day

Key Features

360° loyalty

White-label 360° mobile loyalty platform

Integrate the GK Engage modules you need into your existing app or create a new branded app.

GK Engage is a white-label solution for use by any retailer. With a variety of modules available, you can select according to your needs. An SDK is also available for the integration of the GK Engage modules into your existing app.

infotainment

Personalized mobile infotainment channel

With GK Engage you have a direct link to your customers. Inform them about new promotions, coupons or loyalty actions directly on their smartphone.

Provide services and infotainment such as special offers, flyers, news, videos and games. The solution includes QR code, store finder, push notifications via beacons and intelligent shopping list functionality.

mobile payment self scan

Self-service scanning and mobile payment

Empower your customers with innovative services and fully integrated mobile functionalities.

Realize BYOD scenarios for self-scanning with integrated mobile payment. With GK Engage, you can provide modern retailing services from line busting to frictionless stores. Let your customers use their smartphones to redeem coupons and make mobile payments at retail point-of-sale locations.

couponing and promotions

Mobile couponing and cross channel promotions

Digitize your coupons with innovative functionalities, including store assignment, group targeting and validity verification, all triggered by location or QR code.

Our solution enables checkout couponing and lets you offer coupons based on products or prices, including by EAN, PLU, item, or group. Single and repeat redemption coupons can be offered for a refund, coupon, or loyalty points.

platform independent

Marketing Hub for centralized campaign management

GK Engage integrated and sophisticated marketing hub supports your loyalty and brand awareness efforts. It can also integrate directly with your existing loyalty solution.

Flexible marketing hub functionality allows you to create and define trigger events based on defined business objectives to be distributed to specific mobile shoppers or groups.

cloud solution

Fully integrated cloud solution

GK Engage can be used as a completely integrated part of the GK/Retail Suite or as a stand-alone solution.

GK Engage is available on-site or as cloud deployment. SAP® HANA Enterprise Cloud or Microsoft® Azure Cloud availability come standard, with a customization option to meet the needs of any IT infrastructure.

Functions

360° approach to mobile customers

promotions

Digital services (e.g. offers, flyers promotions, recommendations)

couponing

Mobile couponing on item or on receipt basis

mobile payment self scan

Self-scanning & mobile payment for frictionless checkout

customer segmentation

Customer segmentation for targeted communication

digital loyalty

Digital loyalty card integrated in existing loyalty systems

electronic stamp cards

Electronic stamp cards

digital receipts

Digital receipts

shopping list

Shopping list, store finder and more

push notifications

Push notifications and geolocation

What our customers say

“GK’s ability to integrate new technology with older systems is invaluable for building a multi-year roadmap that allows us to upgrade existing systems in stages and maximize future value without creating unnecessary complexity during the transition. The team consistently delivers excellent technology solutions that enable our company to quickly adapt to evolving customer expectations and provide a great retail experience. GK’s dedicated and professional support performance has been vital to the ongoing success of our partnership since 2012.”
John Greene
Vice President, Store Systems, Beall’s, Inc.
“We’re still a relatively young retailer and our partnership with GK has been instrumental in helping us execute in the present and prepare for the future. Its highly responsive solutions and team have made it easy for us to meet our customers’ exact needs.”
Ignacio Ibarguen
Director, Business Analysis & IT Development, PGA TOUR Superstore
“Thanks to GK Software, we now operate all Austrian and Italian MPREIS supermarkets, and all branches of our gastro sales line, BAGUETTE, with a uniform POS solution. We are much more efficient than in the past, especially regarding country-independent functional extensions and in the operation of our POS systems.”
Martin Tscherner
CIO, MPREIS
“After the successful launch of the new coop.ch omnichannel platform, GK AIR Personalization is another powerful engine to improve the customer experience. In addition to the strategic consulting provided on the project, the range of functions and the software's performance were the main reasons for our decision to partner with GK Artificial Intelligence for Retail AG.”
Frederik Mantel
Head of Omnichannel Experience Solutions, Coop
“GK Software delivered a fantastic, truly omnichannel POS solution. We’ve had a great start to a long-term relationship with a valuable partner.”
Rob Wilson
CTO at Smyths Toys
“We are absolutely convinced that a personalized customer approach can provide successful results. By offering relevant product recommendations in our email campaigns, we achieve significantly higher click through rates and sales figures. In addition, real-time algorithms replace the manual effort required in selecting suitable products to recommend customers.”
Alexandra Connor
Head of CRM at WMF
“We want to provide our customers with the best deals and professional advice in the online shop. That is why we are constantly on the lookout for innovative technologies. GK AIR Personalization allows us to provide every customer with the right product, specifically adapted to that customer’s personal preferences. By using it, both customer satisfaction and sales from recommendations have increased in a short period of time.”
Heinrich Meyer
Head of Online Pharmacy SANICARE
“With SAP Omnichannel Point of Sale by GK, we have a uniform solution that enables us to centrally control over 700 stores and 14 online shops in 38 countries worldwide. Any local requirements for stores are mapped by integrated country packages. What’s more, our customers benefit from a seamless and personalized shopping experience. Thanks to App-Enablement, we can react flexibly to trends worldwide with SAP Omnichannel POS by GK, as well as implement new features and use them quickly in the Tally Weijl branches. These features in combination with cloud readiness, position us optimally for the future.”
Tally Weijl
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