May 10, 2024
4 min read

GK AIR is named RetailTech AI Solution of the Year and breaks through the AI noise in retail

We are pleased to announce that GK continues to be an award-winning provider of AI technology for the retail industry. Recently, GK was honored with the RetailTech AI Solution of the Year Award from RetailTech BREAKTHROUGH. This award ceremony highlights the best retail companies, solutions and services worldwide, following extensive evaluation of a selection of the best global innovators.

Learn more about how GK has been leading the way in implementing AI-driven solutions for over 25 years.

What sets GK AIR apart?

GK's leading AI solutions are bundled in the cloud-based platform GK's Artificial Intelligence for Retail (GK AIR). When GK AIR was launched over two decades ago, it was the first AI-based solution portfolio specialized for retail applications.

The platform includes AI applications that support retailers at every customer touchpoint, including personalization, dynamic pricing, fraud detection and item recognition. These AI applications can be customized and are ready to use out of the box. Through self-learning algorithms that easily integrate with existing interfaces for POS, merchandising, ERP and CRM systems, GK AIR quickly turns data into business results. 

What results can retailers achieve with GK AIR?

Each of the GK AIR applications offers unique benefits to retailers.

GK AIR Personalization helps retailers increase their click-through rates, sales and margins by providing their customers with a personalized shopping experience. This AI solution fosters stronger customer relationships that enable retailers to stand out from the crowd. For example, fashion retailers achieve on average 2-3% higher sales through GK AIR Personalization.

GK AIR Dynamic Pricing provides a smart pricing solution that automatically suggests the optimal product price, allowing retailers to maximize profitability without deterring customers by overpricing. The solution incorporates internal and external market factors such as costs, stock levels, sales forecasts, competition and price elasticity into the price calculations. The solution also tracks the performance of these pricing decisions and adjusts them based on sales, revenue or margin targets.  Retailers using GK AIR Dynamic Pricing achieve on average 3-5% higher sales.

What do industry experts say about GK AIR?

The RetailTech BREAKTHROUGH award is the latest in a list of prestigious industry recognitions for GK AIR. In the IDC MarketScape for Worldwide Retail Price Optimization Solutions 2023 Vendor Assessment, GK was listed as a major player due to its AI solutionGK AIR Dynamic Pricing.

In addition, GK was ranked #1 for Customer Satisfaction among Large Vendors and Target Solution Providers and #2 for Software Reliability and Overall Performance in the 2024 RIS Software LeaderBoard due to its entire portfolio of industry-leading technology, including GK AIR.

How can you implement GK AIR?

GK AIR provides real-time, data-driven decisions so retailers can respond immediately to ever-changing customer expectations and market trends. With GK AIR, innovative retailers are always one step ahead of the changing industry, as GK AIR has been operating as a key player in artificial intelligence for over 25 years.

If you would like to know how GK AIR can transform your business and prepare it for the future, contact us to arrange a demo.