Sanicare: Efficient pricing for 700,000 products in the healthcare sector


Optimization of the entire product range with regard to differentiated margin targets


Published in June 2024


BS Apotheken OHG decided to integrate GK AIR Dynamic Pricing in order to simplify and optimize the pricing of the product ranges in its Sanicare and Aliva online shop pharmacies. This enables the company to implement highly dynamic pricing across the various online channels.


In this case study, you will learn, among other things, how Sanicare

  • Implements demand-driven, competitive pricing decisions for 700,000 products every day.
  • Achieves a high degree of automation in product range pricing and thus saves time.
  • Delivers margin optimization and stable sales development through AI-based pricing.
  • Achieves stable performance and absolute reliability within the pricing processes.


How the download works

After submitting the form, you will receive a confirmation email. After successful activation, you can enter a website with a link to the document. This usually takes a few minutes. If you wait longer for our e-mail, please also check your spam folder.