WMF: Drinking and eating with pleasure – relevant products for the best culinary experiences


Personalized content in online store and newsletter ensures high customer response rate


Published in February 2023


In order to strengthen customer loyalty outside of the retail store and and simultaneously increase sales, WMF decided to use GK AIR Personalization in its online business. Various personalization scenarios, such as the use of intelligent newsletter campaigns, have a positive impact on key performance indicators and customer loyalty.


In this case study you will learn, among other things, how WMF

  • increased newsletter clicks on products by 66% through personalized product selection.
  • saves time by eliminating manual effort for product selection.
  • incorporates product availability when making recommendations in real time, even after the newsletter has been sent out.
  • increases sales through new email journeys.



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