July 15, 2016 | Schöneck, Germany
2 min read

Central Omni-Channel Pricing Engine - a joint solution from SAP and GK

SAP is now able to offer its customers a central omni-channel pricing engine. The heart of this new software solution is the pricing engine developed by GK Software AG. This has been further developed jointly with SAP to form a central component in the SAP infrastructure for omni-channel applications.

  • Pricing engine from GK Software becomes part of the SAP software portfolio
  • Calculating prices centrally is an important element for cross-industry omni-channel solutions

GK Software and SAP have signed an agreement covering the integration of the Central Pricing Engine, which GK Software has continued to develop in close cooperation with SAP, in the range of software solutions offered by SAP. As part of the agreement, the GK price-finding component will be directly embedded in cross-industry solutions sold by SAP. Shortly after the agreement was signed, one of the top 50 global retailers opted for the software component developed by GK.

The Central Pricing Engine is a high-performance component for centrally calculating very many shopping baskets in stores, in web shops or on consumers' mobile devices. The scalable central software enables the calculation of a very large number of parallel sales promotion rules at the same time. The Central Pricing Engine guarantees unified prices across all the channels within an all-round omni-channel approach, the consistent use of as many sales promotions and loyalty actions as the company wishes and precise figures for refunds. It therefore forms one key component in all-round omni-channel concepts.

The Management Board believes that the agreement provides confirmation of its plans for the 2016 financial year and it is standing by its forecast, which was published in the statement on the 1st quarter, without making any changes.

Press contact Dr. René Schiller Global Head of Marketing | VP
Press contact Americas Ketner Group Communications