The customer
is in control

 

Self-Scanning for an efficient in-store customer experience.

 

 

 

Overview

Independent shopping via smartphone or handheld scanner

 

GK’s self-scanning was developed to provide retailers with additional options to personalize the customer experience. With self-scanning, customers have the power to create their own shopping experience.

Self-scanning by GK is a comprehensive solution package that enables customers to perform scanning and payment processes independently. The entire customer journey can be adapted to the retailer’s requirements, which in turn opens up numerous possibilities for greater efficiency in business processes.

Self-scanning by GK

Shopping in the blink of an eye

 

selfscanning mockups

Self-scanning by GK is a fully integrated solution package consisting of a customer application for scanning items using a handheld scanner industry device or the customer’s smartphone. The self-scanning functionality is an integral part of the leading retail platform GK CLOUD4RETAIL. Numerous retailers are already using GK’s self-scanning solutions to make in-store processes more efficient and significantly improve customer and employee satisfaction.

Advantages of self-scanning by GK

A Symbiosis of Customer Experience and Efficiency

 

GK’s seamless backend integration and store edge services ensure that customers receive additional item information about their purchase directly to their device in real time. In addition, GK’s store associate app is coupled with the self-scanning app so that store associates can be alerted to customer inquiries and engage with them on the sales floor.

The offline capability of the system is an absolute added value for large sales areas. Scanning and registration also work without a network connection. Item entry works even without an Internet connection.

Native App + SDK

Native App + SDK

Industrial Device and Wall Device Manager

Industrial Device and Wall Device Manager

Offline Basket Support

Offline Basket Support

Various Mobile Payment Options + Self-Checkout Option

Various Mobile Payment Options + Self-Checkout Option

Digital Receipt

Digital Receipt

Registered and Anonymous Customer Support

Registered and Anonymous Customer Support

Store Assistant Functions

Store Assistant Functions

Loyalty & Couponing

Loyalty & Couponing

Personalized Offers

Personalized Offers

Business Impact

Create your own self-scanning strategy

 

Define your own self-scanning strategy. With GK you are flexible in the design. The integration of the solution into existing applications and payment systems gives you maximum freedom to differentiate yourself from the competition.

01

Drive Efficiency

More efficient processes on the shop floor and in the payment process

02

Meaningful Customer Interaction

Tailored promotions in real time, right at the point of purchase

03

Valuable Service

Customers benefit from personalized product recommendations, fast advice and more autonomy when shopping.

 

 

Our vision is to make self-scanning an indispensable part of the shopping experience, because self-scanning by GK goes far beyond just making shopping easier. Self-scanning by GK is a holistic and seamless shopping experience for consumers.

Through further integration with GK Engage, consumers receive personalized offers delivered in real time to handheld scanners or smartphones. Based on current and past shopping behavior, personalized offers can be made to provide the best possible shopping experience.

Customer Experience

6 good reasons for self-scanning

 

According to the RBR report „Mobile self-scanning and checkout-free 2022“ (PDF), the mobile self-scanning market is expected to grow strongly by an average of 20% over the next six years. Self-scanning offers retailers the opportunity to deliver a high-quality shopping experience to customers despite increasing staff shortages.

 

01

Convenience: Self-scanning devices are easy to use

02

Consumers save time because they can check out at any time

03

Consumers enjoy seamless shopping experience up to integrated payment option

04

Real-time overview of the current contents and value of the shopping cart

05

Advanced item information and details are transparent to the consumer, such as ingredients, similar items, etc.

06

GK self-scanning is an integral part of our platform GK CLOUD4RETAIL

Get in touch with us

What our customers say

“By realizing an RFID self-checkout in only six months, GK supported us in implementing future-proof technology at lightning speed.”
David Cohn
CIO Shoprite Group
“After the successful launch of the new coop.ch omnichannel platform, GK AIR Personalization is another powerful engine to improve the customer experience. In addition to the strategic consulting provided on the project, the range of functions and the software's performance were the main reasons for our decision to partner with GK Artificial Intelligence for Retail AG.”
Frederik Mantel
Head of Omnichannel Experience Solutions, Coop
"We use the personalization solution from GK Artificial Intelligence for Retail AG to offer our customers an excellent shopping experience with individual recommendations. In addition to building strong customer loyalty, we were able to achieve a striking and measurable increase in sales from recommendations through the use of the AI solution and its recommendations. We also use the solution to create personalized customer targeting in the online store and for the newsletter. The precisely fitting product recommendations, which are generated in real time, lead to a high response on the part of our recipients."
Lorenz Würgler
Head Of Ecommerce Coop Bau + Hobby
“GK is our reliable technology partner for the store. It has accompanied our expansion into more than 30 countries and our efforts to provide the best customer service, a modern shopper approach, and efficient processes with high innovative power, comprehensive know-how, and competent project teams.”
Lidl Enterprise Management
“GK has delivered on schedule. The results were better than expected.”
David Cohn
CIO Shoprite Group
“GK Software delivered a fantastic, truly omnichannel POS solution. We’ve had a great start to a long-term relationship with a valuable partner.”
Rob Wilson
CTO at Smyths Toys
"The AI Personalization Service has impressed us. Our customers are routinely inspired by the product recommendations calculated in real time. This is reflected in the click-through rates of the recommendations in the online store and newsletter, as well as in the sales figures. Thanks to the cooperation with the AI Services & Solutions project team, we also received great feedback for the ideal placement of personalized elements, which help to create a successful customer journey."
Laura Bader
Authorized Signatory and Head of Marketing E-Commerce
"We were completely won over by the results of GK AIR Dynamic Pricing, so we decided to use the AI solution in the long term. By quickly adjusting prices, we can compensate for fluctuations in demand or rising commodity prices. At the same time, we are able to increase gross profit and margin through intelligent pricing."
Oliver Schepers
General Manager at Popken Fashion Group

 

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