prudsys AG is a leading supplier of omnichannel personalization for retail. The company, with its sites in Chemnitz and Berlin, has been part of the GK SOFTWARE Group since 2017.

prudsys AG specializes in recommendations, marketing automation and dynamic pricing, developing successful omnichannel personalization for retail.

The product at the core of prudsys AG is the prudsys Realtime Decisioning Engine (prudsys RDE for short), which is personalization software based on artificial intelligence. This maximizes customer value across all channels in real time. By closely dovetailing various services, prudsys RDE offers customers worldwide a unique shopping experience in many online shops. prudsys’ clients include leading retailers such as babywalz, bonprix, Conrad, Coop, Douglas, Klingel, Otto, Obi, SportScheck, Thalia and Würth.

The company was founded in 1998 and is a pioneer in the field of real-time personalization. It has been working actively to shape the development of online shopping from the beginning. The company is the holder of numerous patents and places great importance on cooperation with renowned scientific institutions. It specializes in real-time analytics and is a member of the DMG and OMG standards committees, directly influencing the development of guidelines in intelligent data analysis.

prudsys AG has hosted the DATA MINING CUP since 2000. The Chemnitz-based company supports over one hundred universities and thousands of students in gaining valuable practical experience in the form of the internationally renowned competition for intelligent data analytics and forecasting.

Further information:


prudsys AG
Zwickauer Straße 16
09112 Chemnitz

Phone: +49 371 27093-0
Fax: +49 371 27093-90
E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


GK Software USA, Inc.
9121 Anson Way,
Suite 150
Raleigh, NC 27615
P +1 984 255 7995