Build excellent retail strategies across all touchpoints
For more than 25 years now, GK Artificial Intelligence for Retail AG (GK AIR), formerly prudsys AG, is one of the leading providers of cloud-based AI solutions for retailers. Our mission is to automate personalization and pricing processes in retail by means of artificial intelligence (AI). GK AIR is the first AI-based solution portfolio to offer retail-only applications for optimizing and merging industry processes. Regardless of the touchpoint- instore, or ecommerce - The GK AIR portfolio combines the best of online and analog retail expertise.
Through our platform, retailers are enabled to create highly personalized shopping experiences across all touchpoints for customers. We optimize your retail strategy through easy applications- deployed without extensive trainings. With GK AIR, you will effectively increase growth, operate more sustainably and create overall better customer experiences.
Ready-to-use AI applications
Achieve results quickly with AIR applications that are ready-to-use and can be deployed instantly.
You do not need long project phases to experience the rewards of modern decision-making tools. The preconfigured processes of the AIR platform enable you to quickly turn data at any scale into business value.
Customized to retailers’ needs
The ready-to-use AI applications are specially designed for to deliver advanced features, including personalization and dynamic pricing.
The applications of the AIR platform are exclusively focused on the challenges of modern retailing and address the concrete challenges of daily business. They provide actionable recommendations that drive competitive advantages in a highly dynamic market.
AI-based insights for any channel and any device
The AIR platform automates your processes at every touchpoint: in the store, on mobile devices, online and across all other channels.
The cloud-based AIR applications meet all the requirements of modern omnichannel retailing. Intelligent insights can be displayed at every touchpoint of the customer journey and integrates seamlessly into existing interfaces for point of sale, merchandising, ERP and CRM systems.
Real-time results for rapid actions
You always receive the insights and recommendations of the AIR applications in real time.
This enables you to react immediately to new challenges from customers, competitors and the market. Our AI applications continuously analyze all relevant conditions such as customer behavior, merchandise levels or competitor prices to provide fully contextual recommendations.
