Research: Stores to gain increasing importance in the channel landscape

European retailers place great significance on their branch-level activities when moving towards omni-channel integration

The latest ‘Omni-Channel Retail in Europe’ study by Pierre Audoin Consultants (PAC) shows that the store will play an even bigger role for major European retail companies in the future. The respondents also want to further expand their online presence in order to better meet their customers’ needs for mobile shopping. Furthermore, the study reveals interesting regional differences in the implementation of the various omni-channel retail strategies.

We are pleased to offer you the ‘Omni-Channel Retail in Europe’ study, which was supported by GK Software and SAP, and the associated infographic free of charge.

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