We all know that a personalized shopping experience supports long-term customer loyalty – its what customers expect, and they reward those who provide it. In fact, 44 percent of consumers say they will repeat a purchase after a personalized shopping experience. By building up trust and a deeper relationship with…
How and Why to Own In-Store Mobile Engagements
Cell phones have become a fundamental companion for in-store in store shoppers, as they rely on them to research product information and reviews, conduct price comparisons, hunt for coupons, build recipes, and much more. But mobile devices must be made a complementary part of the brand experience, and not a…
3 Ways to Apply AI for Real-Time Retail: Part 2
AI has become a well-discussed term in recent years, finally moving from sci-fi pipe dream to real-deal opportunity for businesses to improve efficiency and service. As everyday shoppers, we experience the effect of AI as recipients of personalized advertising and product recommendations. That’s not all it can do, though, as…
3 Ways to Apply AI for Real-Time Retail: Part 1
AI has become a well-discussed term in recent years, finally moving from sci-fi pipe dream to real-deal opportunity for businesses to improve efficiency and service. As everyday shoppers, we experience the effect of AI as recipients of personalized advertising and product recommendations. That’s not all it can do, though, as…
Getting Your Backend IT Ready for the Grocery Revolution
The concept of the grocery store hasn’t changed all that much over the last few decades. Yes, we’ve seen mega-chains add grocery to their one-stop-shop approach and the emergence of online grocery has upended some traditional perceptions of how people choose to shop. But today, we’re facing a more fundamental…
The Opportunities and Challenges of Scan-and-Pay Technology
Today, the use of technology such as mobile devices and touchscreens is pervasive, with the vast majority of Americans owning smartphones. Because of this, customers are starting to accept and embrace technology into their shopping routine. As scan-as-you-shop technology gains popularity, we will see personal applications become the standard (as…
