Artificial Intelligence for Retail (AIR)
AIR is the cloud-based AI platform of GK Software that offers customized processes for the retail trade. Powerful self-learning algorithms and real-time decisioning enable deep insights into customer behavior, help to open up new business opportunities and increase the added value from the existing business.
AIR's Dynamic Pricing utilizes machine learning to calculate optimal prices in real time, taking into account a wide range of factors. You can define different pricing strategies to achieve your goals and increase sales, revenue or margin targets.
With AIR's personalization module, you can play out personalized recommendations at all touchpoints to engage your customers and present them with the right offers at the right time.