November 02, 2020
6 min read

Cracking the QR Code to Advance Contactless Experiences

Since March, the way we shop has changed drastically. While not a new concept, “contactless” retail has arisen as a buzzword as retailers work to keep customers and employees safe. It’s now an essential feature in order to attract in-store shoppers and maintain consumers’ trust. Luckily, achieving contactless processes in every aspect of the shopping experience can be achieved in simple black and white with the QR code.

Originally introduced in the 1990s, and what was popular in the 2010s as creative marketing tactics, the pandemic has ushered in a new use of QR codes as they are a go-to for contactless interaction. QR codes are now more convenient than ever, as an app download is no longer required. All that’s needed is a smartphone camera.

Let’s explore the number of ways retailers can benefit from QR codes. 

Flexibility at all touchpoints

QR codes provide easy access to scanning or checkout within the store. Once a shopper opens their camera to the code, they can either be linked to a self-scanner and can shop throughout the store, or when they’re at checkout, select their payment method. Even major brands have adopted this method of touch-free payment technology, including CVS. QR codes provide an additional payment option for shoppers who may not want to touch a keypad, sign a receipt or hand over a credit card to a cashier.

The QR code extends beyond the store, as well. For those who prefer not to shop in stores, they can be used to streamline order fulfillment, BOPIS and curbside orders. For restaurants, or retailers that offer a hospitality aspect with prepared foods, QR codes can double as menus or links for shoppers to order and pay ahead of time.

It is important to note that retailers using QR codes should consider providing free guest WiFi, as it ensures that shopper’s phones are able to connect to the content and pages they’re looking to access.

Improve the user experience and loyalty

In addition to reducing physical interaction, QR codes can improve the user experience as no sign-up or app download is required. With this, retailers can further adoption and usage rates. What’s more, shoppers can immediately access the information whenever needed. And as payments continue to evolve, retailers can easily integrate any new methods.

QR codes have also generated a whole new level of loyalty. More than one-third of consumers who prefer paying with QR codes say they won’t complete a purchase if that option isn’t available to them. The report also found that consumers who prefer shopping with QR codes are among the most loyal users of all.

Digital options are here to stay

QR codes are a critical integration for any retailer looking to establish seamless, contactless experiences for shoppers, while also remaining in control of the customer interaction. Providing QR codes and other forms of digital payments is a key factor in-store and curbside success during the pandemic.

Touchless ordering payments are essential as consumers have come to expect a shopping experience that is as contactless as possible. Adopting multiple contactless payment options and creatively enhancing QR codes’ functionality is a win-win for customers and retailers. If you’re looking to strengthen your contactless payments strategy, feel free to reach out to us.