Bader: Precisely tailored recommendations for quality products achieve high customer resonance


Coherent customer journey thanks to personalized content


Published in February 2023


Bader has stood for quality products in the fashion, living and lifestyle segments for over 90 years. The fashion retailer decided to integrate GK AIR Personalization in order to increase traffic to the online store and response to the customer newsletter.


In this case study, you will learn, among other things, how Bader

  • increases the quality of recommendations and customer response in the online stores.
  • increased the click rates in the newsletters and reduces manual effort.
  • increases sales from recommendations compared to the previous recommendation solution.



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