Bergzeit: Effective price management through dynamic price control


Automated pricing based on different pricing strategies for a wide range of products


Published in Februar 2024


Especially in a highly volatile market environment, it is crucial interactions between the various price influencing factors in order to price the product range optimally.


Outdoor outfitter Bergzeit uses GK AIR Dynamic Pricing to implement channel- and country-specific pricing, thereby optimizing its key performance indicators while ensuring customer acceptance.

In this case study, you will learn, among other things, how Bergzeit

  • implemented differentiated pricing strategies for different product segments and sales channels.
  • established automated pricing processes with simultaneous traceability and transparency for pricing management.
  • incorporates the complex interactions between the various price influencing factors into product range pricing.



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