Berner Group: Personalization powers stronger customer response rates at Berner


High level of online consulting expertise in B2B retail


Published in January 2023


B2B customers from the construction, industry and mobility sectors in more than 20 countries rely on the expertise of the Berner brands. In order to offer them a personalized online experience with relevant product recommendations, Berner decided to integrate the AI solution GK AIR Personalization. Dynamic recommendation areas ensure a strong customer response in 20 country stores.


In this case study you will learn, among other things, how the Berner Group

  • integrated personalized areas in the online store within a very short time.
  • personalized product recommendations at different contact points in 20 Berner online stores, e.g. when reordering products.
  • increased up- and cross-selling in 20 country stores and increased sales figures.



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