Falke: First-class recommendations for first-class products


Roll-out across 26 country stores and associated newsletters


Published in March 2024


The international fashion retailer Falke has decided to implement the omnichannel-capable AI solution GK AIR Personalization in order to achieve an individual customer approach in its numerous country stores, the associated newsletters and, in the long term, also in its stores. New use cases for personalization are regularly personalization are regularly added at Falke.


In this case study you will learn, among other things, how Falke

  • implemented the rollout of the personalization solution in 26 country stores and the associated newsletters for the Falke and Burlington brands.
  • convinced new customers with relevant content through real-time personalization from the first click.
  • optimized sales and basket value by addressing customers individually.


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