Kärcher: Successful customer approach through intelligent real-time personalization


High level of consulting expertise in 39 country stores thanks to personalized recommendations


Published in December 2023


B2C and B2B customers worldwide rely on the efficient, resource-saving cleaning systems from Kärcher. The company decided to integrate the GK AIR Personalization AI solution into its online channels in order to offer a high level of consulting expertise, improve the shopping experience and optimize key performance indicators.


In this case study, you will learn, among other things, how Kärcher

  • streamlines processes by automatically displaying relevant product recommendations.
  • increases up- and cross-selling in its online stores.
  • increases the number of shopping baskets and the average basket value.



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