February 05, 2024 | Schöneck, Germany
5 min read

Increasing Customer Loyalty with Artificial Intelligence – GK Presents New Solutions for Retailers at EuroCIS

  • GK presents the latest version of GK CLOUD4RETAIL, the comprehensive cloud platform for retailers
  • The new AI-enhanced loyalty solution GK Engage will be presented for the first time in Europe
  • One of the focal points is GK Drive, the development for the fuel business

EuroCIS 2024, Europe's leading trade fair for retail technology, will take place in Düsseldorf from February 27 to 29, 2024. GK Software SE, one of the world's leading providers of comprehensive retail applications for real-time omnichannel business systems, will be presenting its latest solutions and technologies together with innovation partners at booth C40 in hall 10.

Keeping customers and associates coming back

At the upcoming EuroCIS, GK will focus on how retailers can be supported in serving their customers according to their wishes and needs. To keep them coming back, the key is to create the right touchpoints, the right personalization for each consumer, the right prices for each product, intelligent loyalty programs and a shopping experience that meets customer needs. At the same time, employees need to be empowered with efficient solutions and manageable levels of automation so they can focus on the services that matter to consumers. All of this must take place in a secure and sustainable environment. 

A standardized platform as the basis for the GK solution world

GK's answer to these challenges is the modern and open platform GK CLOUD4RETAIL, on which GK solutions such as GK OmniPOS, GK Mobile POS, GK Self-Services and GK Drive are based. Modern cloud technology enables retailers to offer personalized services and seamless shopping experiences at every touchpoint, wherever the customer wants them.

Curtain up for the new GK Engage loyalty solution

At EuroCIS 2024, GK will present GK Engage for the first time in Europe. The AI-powered solution aims to deepen customer relationships through relevant recommendations, a targeted approach and customized offers. The personalized campaigns take into account customer preferences, inventory, and retailer goals in real time and can be seamlessly integrated into the CLOUD4RETAIL platform. GK Engage is designed as an open white-label solution so that different services can be integrated directly into existing retailer applications.

Michael Scheibner, CEO of GK Software SE, points out: “Every year, EuroCIS is a showcase for the leading IT providers for the retail industry. We are very much looking forward to the exhibition because this year we will present a whole range of innovative solutions that address the specific challenges of the retail industry. With GK Engage and GK Drive we have two important new solutions at our booth, which will massively expand our offer”.

GK Drive opens the door to the future for the fuel business

After the successful market launch in the US market and productive installations in the four-digit range, GK is intensifying its efforts to adapt the cloud-based solution for fuel stations in Europe. As a result, the full functionality of the CLOUD4RETAIL platform is now available for the fuel station and convenience business, both for petrol companies and for retailers with their own fuel stations.

Innovation fireworks with partners

These core topics will be accompanied by numerous other innovations at the GK booth, which have either been developed in the company's own research laboratories or in cooperation with numerous innovation partners. For example, visitors can learn about AI-supported article recognition in connection with fraud detection scenarios at self-checkout terminals, intelligent shopping carts with integrated personalization or the new in-store fulfillment solution from GK. In cooperation with VR Payment, GK will also present an innovative solution for “Payment on Customer Display”. This solution will be demonstrated at the GK booth as well as at the VR Payment booth.

Press contact Dr. René Schiller Global Head of Marketing | VP
Press contact Americas Ketner Group Communications