True omnichannel experience and customer loyalty

 

Create real and long-term end-to-end relationships with your customers

 

 

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Overview

Mobile Consumer Assistant (MCA)

turns a shopper’s smartphone into a universal mobile engagement tool. It strengthens long-term customer loyalty to your brand and offers personalized shopping experiences.

MCA enriches customer experiences with smart mobile shopping and payment, so you can perfectly serve the demands of your customers at any time and on any smartphone. MCA brings a wealth of white-label, consumer-friendly capabilities to any Android or iOS mobile application.

580,000
Users per day
501,000
Transactions per day
17Million USD
Sales per day

Key Features

360° loyalty

White-label 360° mobile loyalty platform

Integrate the MCA modules you need into your existing app or create a new branded app.

MCA can be used as a white-label solution by any retailer. There are different modules available, which can be used according to your needs. In addition, an SDK is available that allows the integration of the MCA modules into your existing app.

infotainment

Personalized mobile infotainment channel

With MCA you have a direct link to your customers. Inform them about new promotions, coupons or loyalty actions directly on their smartphone.

Provide services and infotainment such as special offers, flyers, news, videos and games. The solution includes QR code, store finder, push notifications via beacons and intelligent shopping list functionality.

mobile payment self scan

Self-service scanning and mobile payment

Empower your customers with innovative services and fully integrated mobile functionalities.

Realize BYOD scenarios for self-scanning with integrated mobile payment. With MCA, you can provide modern retailing services ranging from line busting to frictionless stores. Let your customers use their smartphones to redeem coupons and make mobile payments at retail point-of-sale locations.

couponing and promotions

Mobile couponing and cross channel promotions

Digitize your coupons with innovative functionalities, including store assignment, group targeting and validity verification, all triggered by location or QR code.

Our solution enables checkout couponing and lets you offer coupons based on products or prices, including by EAN, PLU, item, or group. Coupons can be redeemed once or several times and offered for a refund, coupon, or loyalty points.

platform independent

Marketing Hub for centralized campaign management

MCA’s integrated and sophisticated marketing hub supports your loyalty and brand awareness efforts. It can also integrate directly with your existing loyalty solution.

Flexible marketing hub functionality allows you to create events and define a variety of trigger events based on defined business objectives that can be distributed to specific mobile shoppers or groups.

cloud solution

Fully integrated cloud solution

MCA can be used as a completely integrated part of the GK/Retail Suite or as a stand-alone solution.

MCA is available on-premise or as cloud deployment. SAP® HANA Enterprise Cloud or Microsoft® Azure Cloud availability come standard, with the option to customize to meet the needs of any IT infrastructure.

Functions

360° approach to mobile customers

promotions

Digital services (e.g. offers, flyers promotions, recommendations)

couponing

Mobile couponing on item or on receipt basis

mobile payment self scan

Self-scanning & mobile payment for frictionless checkout

customer segmentation

Customer segmentation for targeted communication

digital loyalty

Digital loyalty card integrated in existing loyalty systems

electronic stamp cards

Electronic stamp cards

digital receipts

Digital receipts

shopping list

Shopping list, store finder and more

push notifications

Push notifications and geolocation

What our customers say

"Our price management has been very successful with prudsys and we have decided to pursue this partnership over the long term. We have been impressed with the intelligence behind the pricing solution and the professional support on the part of the prudsys project team."
Tim Blümel
Director of Sales at 11teamsports
“Developed by GK Software, the SAP Omnichannel Point-of-Sale by GK application fills an important gap in our portfolio and provides our customers with a true omnichannel experience. This is a prime example of how co-innovation between our organizations can create value for our customers. We look forward to continuing to work with GK Software and develop innovative cloud solutions and applications for customers looking to drive cost-effective and sustainable growth in their industry.”
Achim Schneider
SVP and Global Head, Industry Business Unit Retail at SAP
“We’re still a relatively young retailer and our partnership with GK has been instrumental in helping us execute in the present and prepare for the future. Its highly responsive solutions and team have made it easy for us to meet our customers’ exact needs.”
Ignacio Ibarguen
Director, Business Analysis & IT Development, PGA TOUR Superstore
“GK Software delivered a fantastic, truly omnichannel POS solution. We’ve had a great start to a long-term relationship with a valuable partner.”
Rob Wilson
CTO at Smyths Toys
"The satisfaction of customers and employees worldwide is adidas' highest priority. Future-proof and flexible technologies ensure the best possible customer service in the store and webshop. With OmniPOS, we are able to implement new trends quickly."
Andreas Bierlmeier
Senior Director Digital Store Solutions, adidas
“Thanks to GK Software, we now operate all Austrian and Italian MPREIS supermarkets, and all branches of our gastro sales line, BAGUETTE, with a uniform POS solution. We are much more efficient than in the past, especially regarding country-independent functional extensions and in the operation of our POS systems.”
Martin Tscherner
CIO, MPREIS
“GK’s ability to integrate new technology with older systems is invaluable for building a multi-year roadmap that allows us to upgrade existing systems in stages and maximize future value without creating unnecessary complexity during the transition. The team consistently delivers excellent technology solutions that enable our company to quickly adapt to evolving customer expectations and provide a great retail experience. GK’s dedicated and professional support performance has been vital to the ongoing success of our partnership since 2012.”
John Greene
Vice President, Store Systems, Beall’s, Inc.
"The AI Personalization Service has impressed us. Our customers are routinely inspired by the product recommendations calculated in real time. This is reflected in the click-through rates of the recommendations in the online store and newsletter, as well as in the sales figures. Thanks to the cooperation with the AI Services & Solutions project team, we also received great feedback for the ideal placement of personalized elements, which help to create a successful customer journey."
Laura Bader
Authorized Signatory and Head of Marketing E-Commerce

We deliver the most innovative and flexible retail applications to place our customers in a position to act successfully in competitive markets.

 

Simply Retail.

Get in Touch

GK Software USA, Inc.
9121 Anson Way
Suite 150
Raleigh, NC 27615

 

Phone
+1 984 255 7995

 

Email
info@gk-software.com

© 2018 - 2021 GK Software SE, Germany

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