Key Features
White-label 360° mobile loyalty platform
Integrate the MCA modules you need into your existing app or create a new branded app.
MCA is a white-label solution for use by any retailer. With a variety of modules available, you can select according to your needs. An SDK is also available for the integration of the MCA modules into your existing app.
Personalized mobile infotainment channel
With MCA you have a direct link to your customers. Inform them about new promotions, coupons or loyalty actions directly on their smartphone.
Provide services and infotainment such as special offers, flyers, news, videos and games. The solution includes QR code, store finder, push notifications via beacons and intelligent shopping list functionality.
Self-service scanning and mobile payment
Empower your customers with innovative services and fully integrated mobile functionalities.
Realize BYOD scenarios for self-scanning with integrated mobile payment. With MCA, you can provide modern retailing services from line busting to frictionless stores. Let your customers use their smartphones to redeem coupons and make mobile payments at retail point-of-sale locations.
Mobile couponing and cross channel promotions
Digitize your coupons with innovative functionalities, including store assignment, group targeting and validity verification, all triggered by location or QR code.
Our solution enables checkout couponing and lets you offer coupons based on products or prices, including by EAN, PLU, item, or group. Single and repeat redemption coupons can be offered for a refund, coupon, or loyalty points.
Marketing Hub for centralized campaign management
MCA’s integrated and sophisticated marketing hub supports your loyalty and brand awareness efforts. It can also integrate directly with your existing loyalty solution.
Flexible marketing hub functionality allows you to create and define trigger events based on defined business objectives to be distributed to specific mobile shoppers or groups.
Fully integrated cloud solution
MCA can be used as a completely integrated part of the GK/Retail Suite or as a stand-alone solution.
MCA is available on-site or as cloud deployment. SAP® HANA Enterprise Cloud or Microsoft® Azure Cloud availability come standard, with a customization option to meet the needs of any IT infrastructure.
