Overview

Mobile Consumer Assistant (MCA)

turns a shopper’s smartphone into a universal mobile engagement tool. It strengthens long-term customer loyalty to your brand and offers personalized shopping experiences.

MCA enriches customer experiences with smart mobile shopping and payment, so you can perfectly serve the demands of your customers at any time and on any smartphone. MCA brings a wealth of white-label, consumer-friendly capabilities to any Android or iOS mobile application.

580,000

Users per day

501,000

Transactions per day

17Million USD

Sales per day

Key Features

White-label 360° mobile loyalty platform

Integrate the MCA modules you need into your existing app or create a new branded app.

MCA can be used as a white-label solution by any retailer. There are different modules available, which can be used according to your needs. In addition, an SDK is available that allows the integration of the MCA modules into your existing app.

Personalized mobile infotainment channel

With MCA you have a direct link to your customers. Inform them about new promotions, coupons or loyalty actions directly on their smartphone.

Provide services and infotainment such as special offers, flyers, news, videos and games. The solution includes QR code, store finder, push notifications via beacons and intelligent shopping list functionality.

Self-service scanning and mobile payment

Empower your customers with innovative services and fully integrated mobile functionalities.

Realize BYOD scenarios for self-scanning with integrated mobile payment. With MCA, you can provide modern retailing services ranging from line busting to frictionless stores. Let your customers use their smartphones to redeem coupons and make mobile payments at retail point-of-sale locations.

Mobile couponing and cross channel promotions

Digitize your coupons with innovative functionalities, including store assignment, group targeting and validity verification, all triggered by location or QR code.

Our solution enables checkout couponing and lets you offer coupons based on products or prices, including by EAN, PLU, item, or group. Coupons can be redeemed once or several times and offered for a refund, coupon, or loyalty points.

Marketing Hub for centralized campaign management

MCA’s integrated and sophisticated marketing hub supports your loyalty and brand awareness efforts. It can also integrate directly with your existing loyalty solution.

Flexible marketing hub functionality allows you to create events and define a variety of trigger events based on defined business objectives that can be distributed to specific mobile shoppers or groups.

Fully integrated cloud solution

MCA can be used as a completely integrated part of the GK/Retail Suite or as a stand-alone solution.

MCA is available on-premise or as cloud deployment. SAP^® HANA Enterprise Cloud or Microsoft^® Azure Cloud availability come standard, with the option to customize to meet the needs of any IT infrastructure.

Functions

360° approach to mobile customers

Digital services (e.g. offers, flyers promotions, recommendations)

Mobile couponing on item or on receipt basis

Self-scanning & mobile payment for frictionless checkout

Customer segmentation for targeted communication

Digital loyalty card integrated in existing loyalty systems

Electronic stamp cards

Digital receipts

Shopping list, store finder and more

Push notifications and geolocation

What our customers say

“GK’s platform has served us a very stable environment over the past 10 years, with minimal downtime or support cost to us. We have the flexibility to customize functions and run promotions and markdowns to address the needs of our business. GK’s team has helped us understand and define the future of POS technology and we look to them to provide true OmniPOS services for our customers, including self-checkout, mobile cart, BOPIS and more. I strongly recommend looking at the GK platform, especially if you are an SAP shop looking for seamless integration.”

Sandeep Chawla

SVP, Shared Services and Head of IT, 99 Cents Only Stores

“Our employees are particularly pleased about the fully integrated App-Enablement. It allows us to implement new functions very quickly at the POS - without having to make changes to the POS software.“

Jens Brockmann

Head of IT, Manufactum GmbH

“With SAP Omnichannel Point of Sale by GK, we have a uniform solution that enables us to centrally control over 700 stores and 14 online shops in 38 countries worldwide. Any local requirements for stores are mapped by integrated country packages. What’s more, our customers benefit from a seamless and personalized shopping experience. Thanks to App-Enablement, we can react flexibly to trends worldwide with SAP Omnichannel POS by GK, as well as implement new features and use them quickly in the Tally Weijl branches. These features in combination with cloud readiness, position us optimally for the future.”

Tally Weijl

“SAP Omnichannel Point-of-Sale by GK is the ideal retail platform to make our international corporate structures competitive through leading technologies. Our current project with GK Software reaffirms our decision to work with such a reliable implementation partner.”

Aldi Nord

“GK Software delivered a fantastic, truly omnichannel POS solution. We’ve had a great start to a long-term relationship with a valuable partner.”

Rob Wilson

CTO at Smyths Toys

“Thanks to its intuitive operation, OmniPOS enables significantly faster processes, including searching for customers online, calling up open transactions, transferring reservations to the current receipt, managing returns online and processing customer data.“

Jens Brockmann

Head of IT, Manufactum GmbH

“Thanks to GK Software, we now operate all Austrian and Italian MPREIS supermarkets, and all branches of our gastro sales line, BAGUETTE, with a uniform POS solution. We are much more efficient than in the past, especially regarding country-independent functional extensions and in the operation of our POS systems.”

Martin Tscherner

CIO, MPREIS

“GK is our reliable technology partner for the store. It has accompanied our expansion into more than 30 countries and our efforts to provide the best customer service, a modern shopper approach, and efficient processes with high innovative power, comprehensive know-how, and competent project teams.”

Lidl Enterprise Management

Solutions

Industries

Company

Public

Portals

Solutions Simply Retail.

Industries Simply Retail.

Company

Public

Portals

Solutions

Industries

Company

Public

Portals

Solutions Simply Retail.

Industries Simply Retail.

Company

Public

Portals