True omnichannel experience and customer loyalty

 

Create real and long-term end-to-end relationships with your customers

Overview

Mobile Consumer Assistant (MCA)

turns a shopper’s smartphone into a universal mobile engagement tool. It strengthens long-term customer loyalty to your brand and offers personalized shopping experiences.

MCA enriches customer experiences with smart mobile shopping and payment, so you can perfectly serve the demands of your customers at any time and on any smartphone. MCA brings a wealth of white-label, consumer-friendly capabilities to any Android or iOS mobile application.

580,000
Users per day
501,000
Transactions per day
17Million USD
Sales per day

Key Features

360° loyalty

White-label 360° mobile loyalty platform

Integrate the MCA modules you need into your existing app or create a new branded app.

MCA can be used as a white-label solution by any retailer. There are different modules available, which can be used according to your needs. In addition, an SDK is available that allows the integration of the MCA modules into your existing app.

infotainment

Personalized mobile infotainment channel

With MCA you have a direct link to your customers. Inform them about new promotions, coupons or loyalty actions directly on their smartphone.

Provide services and infotainment such as special offers, flyers, news, videos and games. The solution includes QR code, store finder, push notifications via beacons and intelligent shopping list functionality.

mobile payment self scan

Self-service scanning and mobile payment

Empower your customers with innovative services and fully integrated mobile functionalities.

Realize BYOD scenarios for self-scanning with integrated mobile payment. With MCA, you can provide modern retailing services ranging from line busting to frictionless stores. Let your customers use their smartphones to redeem coupons and make mobile payments at retail point-of-sale locations.

couponing and promotions

Mobile couponing and cross channel promotions

Digitize your coupons with innovative functionalities, including store assignment, group targeting and validity verification, all triggered by location or QR code.

Our solution enables checkout couponing and lets you offer coupons based on products or prices, including by EAN, PLU, item, or group. Coupons can be redeemed once or several times and offered for a refund, coupon, or loyalty points.

platform independent

Marketing Hub for centralized campaign management

MCA’s integrated and sophisticated marketing hub supports your loyalty and brand awareness efforts. It can also integrate directly with your existing loyalty solution.

Flexible marketing hub functionality allows you to create events and define a variety of trigger events based on defined business objectives that can be distributed to specific mobile shoppers or groups.

cloud solution

Fully integrated cloud solution

MCA can be used as a completely integrated part of the GK/Retail Suite or as a stand-alone solution.

MCA is available on-premise or as cloud deployment. SAP® HANA Enterprise Cloud or Microsoft® Azure Cloud availability come standard, with the option to customize to meet the needs of any IT infrastructure.

Functions

360° approach to mobile customers

promotions

Digital services (e.g. offers, flyers promotions, recommendations)

couponing

Mobile couponing on item or on receipt basis

mobile payment self scan

Self-scanning & mobile payment for frictionless checkout

customer segmentation

Customer segmentation for targeted communication

digital loyalty

Digital loyalty card integrated in existing loyalty systems

electronic stamp cards

Electronic stamp cards

digital receipts

Digital receipts

shopping list

Shopping list, store finder and more

push notifications

Push notifications and geolocation

What our customers say