Especially in a highly volatile market environment, it is crucial interactions between the various price influencing factors in order to price the product range optimally.

Outdoor outfitter Bergzeit uses GK AIR Price Optimizer* to implement channel- and country-specific pricing, thereby optimizing its key performance indicators while ensuring customer acceptance.

In this case study, you will learn, among other things, how Bergzeit

• implemented differentiated pricing strategies for different product segments and sales channels.
• established automated pricing processes with simultaneous traceability and transparency for pricing management.
• incorporates the complex interactions between the various price influencing factors into product range pricing.

*Until 12/2024, the product name was ‘GK AIR Dynamic Pricing’