The international fashion retailer Falke has decided to implement the omnichannel-capable AI solution GK AIR Personalization in order to achieve an individual customer approach in its numerous country stores, the associated newsletters and, in the long term, also in its stores. New use cases for personalization are regularly personalization are regularly added at Falke.

In this case study, you will learn, among other things, how Bruno Bader:

• Increased the recommendation quality and customer response in the online stores of the various brands
• Increased the click rates in the newsletters and reduced manual effort
• Increases sales from recommendations compared to the previous recommendation solution