The best pricing decisions as well as maximum sales and revenue strategies


Automatically adjust your prices to all relevant market conditions, reduce markdowns, prevent out-of-stock situations and minimize the workload for category management.


About GK AIR Dynamic Pricing


Maximize margins with the smartest pricing strategy


Intelligent algorithms optimize your assortment prices in real time and take the complex interactions between pricing influencing factors (e.g. demand, competition, price sensitivity, weather) into account. With GK AIR Dynamic Pricing you shape the price for all items according to your company’s goals - immediately increase sales, profit & frequency. Achieve further efficiency gains through process automation at all touchpoints and benefit from cost-efficient and error-free pricing workflows. With Dynamic Pricing you get predictable setup costs and a fast go-live. Seamlessly integrate Dynamic Pricing into existing pricing processes at any time.



Add-Ons for GK AIR Dynamic Pricing



Mobile Pricing Client App


Optimize your prices - at any time and anywhere


  • An interactive price adjustment dashboard enables easy price analysis on the go
  • Leverage AI-simulated sales, revenue, and profit functions
  • Automatically calculate the impact of proposed and implemented decisions on sales and gross profit
  • Get product recommendations based on cross-price elasticity and identified price changes


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Instore Check and Price App


Proactively reduce food waste and the resulting losses


  • Recommend prices based on current demand, remaining inventory, and target expiration dates
  • Integrate digital inventory and expiration data management within existing in-store processes
  • Implement ad-hoc pricing/discounting
  • Motivate sales staff to actively manage sales as the in-store check & price app handles pricing and simplifies the existing process


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Retailers that use GK AIR Dynamic Pricing successfully




What our customers say

Key Features


Industry-leading features, that increase margins immediately


Multiple  optimizationstrategies

Multiple optimization strategies


AI algorithms for regular and markdown pricing set optimized prices to drive your ideal combination of sales volume, revenue, and margin

Multi-level pricing  strategies

Multi-level pricing strategies


Different price strategies specific to categories, brand or other product groups

Price support or fully  automated pricing

Price support or fully automated pricing


Dynamic Pricing can partially or fully automate price adjustments in order to optimize category management

Pricing strategy  simulation

Pricing strategy simulation


Reveals the business impact of proposed pricing strategies in risk-free virtual test environment

Intuitive application  interface based on latest  web technologies

Intuitive application interface based on latest web technologies


Designed to the user’s mental model and modern pricing processes

Support for complex corporate structures

Support for complex corporate structures


Simplified omnichannel price evaluation and execution for organizations of all sizes and structures

Multi-user  management

Multi-User Management


Numerous stakeholders have direct access to insights and analysis

Seamless integration with SAP

Seamless integration with SAP


Architected for full compatibility with SAP infrastructure


We implement special pricing projects with our partners








Case Studies


Deep Dive into our Solutions, with our selection of Case studies




AIR Dynamic Pricing

Successful price management in online shop and store



AIR Dynamic Pricing

Ensuring optimal prices and increased margins for quickly rotating products


Further GK AIR Solutions




Fraud Detection

Real-Time Prediction