Customers
What our customers say
“After the successful launch of the new coop.ch omnichannel platform, GK AIR Personalization is another powerful engine to improve the customer experience. In addition to the strategic consulting provided on the project, the range of functions and the software's performance were the main reasons for our decision to partner with GK Artificial Intelligence for Retail AG.”
Head of Omnichannel Experience Solutions, Coop
“For us, customer loyalty comes first. We have been working successfully with GK Artificial Intelligence for Retail AG for many years to promote this. What we particularly appreciate about the AI solution is the stability and performance in terms of the high requirements of our platform and the positive contribution to the development of our key performance indicators.”
Head of Product, Parfümerie Douglas GmbH
“GK AIR Personalization is the perfect basis for the successful implementation of our entire personalization strategy across all sales channels. In addition to personalizing our online shop, it also includes telephone orders via our call center or our smart TV app. We are currently evaluating use cases for marketing automation and dynamic pricing – we are looking forward to the results of applying these innovative technologies.”
Executive Vice President Digital Transformation, Technology & BI at1-2-3.tv
"We use the personalization solution from GK Artificial Intelligence for Retail AG to offer our customers an excellent shopping experience with individual recommendations. In addition to building strong customer loyalty, we were able to achieve a striking and measurable increase in sales from recommendations through the use of the AI solution and its recommendations. We also use the solution to create personalized customer targeting in the online store and for the newsletter. The precisely fitting product recommendations, which are generated in real time, lead to a high response on the part of our recipients."
Head Of Ecommerce Coop Bau + Hobby
“We want to provide our customers with the best deals and professional advice in the online shop. That is why we are constantly on the lookout for innovative technologies. GK AIR Personalization allows us to provide every customer with the right product, specifically adapted to that customer’s personal preferences. By using it, both customer satisfaction and sales from recommendations have increased in a short period of time.”
Head of Online Pharmacy SANICARE
"We chose GK AIR Personalization as our personalization solution because it achieved the best results in our A/B/C tests compared to the other competitors. For us, good consulting and support was also important. During the PoC, we were encouraged that GK was the right partner for us."
Director Digital Technology at HSE
"The AI Personalization Service has impressed us. Our customers are routinely inspired by the product recommendations calculated in real time. This is reflected in the click-through rates of the recommendations in the online store and newsletter, as well as in the sales figures. Thanks to the cooperation with the AI Services & Solutions project team, we also received great feedback for the ideal placement of personalized elements, which help to create a successful customer journey."
Authorized Signatory and Head of Marketing E-Commerce
"Our price management has been very successful with GK Artificial Intelligence for Retail AG and we have decided to pursue this partnership over the long term. We have been impressed with the intelligence behind the pricing solution and the professional support on the part of the GK AIR project team."
Director of Sales at 11teamsports
Key Features
Multiple optimization strategies
AI algorithms for regular and markdown pricing set optimized prices to drive your ideal combination of sales volume, revenue, and margin
Multi-level pricing strategies
Different price strategies specific to categories, brand or other product groups
Price support or fully automated pricing
Dynamic Pricing can partially or fully automate price adjustments in order to optimize category management
Pricing strategy simulation
Reveals the business impact of proposed pricing strategies in risk-free virtual test environment
Intuitive application interface based on latest web technologies
Designed to the user’s mental model and modern pricing processes
Support for complex corporate structures
Simplified omnichannel price evaluation and execution for organizations of all sizes and structures
Multi-User Management
Numerous stakeholders have direct access to insights and analysis
Seamless integration with SAP
Architected for full compatibility with SAP infrastructure
Partners
Case Studies
brands4friends
AIR Dynamic Pricing
Ensuring optimal prices and increased margins for quickly rotating products
