The best pricing decisions as well as maximum sales and revenue strategies
Automatically adjust your prices to all relevant market conditions, reduce markdowns, prevent out-of-stock situations and minimize the workload for category management.
About GK AIR Dynamic Pricing
Maximize margins with the smartest pricing strategy
Intelligent algorithms optimize your assortment prices in real time and take the complex interactions between pricing influencing factors (e.g. demand, competition, price sensitivity, weather) into account. With GK AIR Dynamic Pricing you shape the price for all items according to your company’s goals - immediately increase sales, profit & frequency. Achieve further efficiency gains through process automation at all touchpoints and benefit from cost-efficient and error-free pricing workflows. With Dynamic Pricing you get predictable setup costs and a fast go-live. Seamlessly integrate Dynamic Pricing into existing pricing processes at any time.
Add-Ons
Add-Ons for GK AIR Dynamic Pricing
Instore Check and Price App for Grocery Retail
Proactively reduce food waste and the resulting losses
Recommend prices based on current demand, remaining inventory, and target expiration dates
Integrate digital inventory and expiration data management within existing in-store processes
Implement ad-hoc pricing/discounting
Motivate sales staff to actively manage sales as the in-store check & price app handles pricing and simplifies the existing process
Retailers that use GK AIR Dynamic Pricing successfully
What our customers say
“We are absolutely convinced that a personalized customer approach can provide successful results. By offering relevant product recommendations in our email campaigns, we achieve significantly higher click through rates and sales figures. In addition, real-time algorithms replace the manual effort required in selecting suitable products to recommend customers.”
Alexandra Connor
Head of CRM at WMF
"We were completely won over by the results of GK AIR Dynamic Pricing, so we decided to use the AI solution in the long term. By quickly adjusting prices, we can compensate for fluctuations in demand or rising commodity prices. At the same time, we are able to increase gross profit and margin through intelligent pricing."
Oliver Schepers
General Manager at Popken Fashion Group
“We want to provide our customers with the best deals and professional advice in the online shop. That is why we are constantly on the lookout for innovative technologies. GK AIR Personalization allows us to provide every customer with the right product, specifically adapted to that customer’s personal preferences. By using it, both customer satisfaction and sales from recommendations have increased in a short period of time.”
Heinrich Meyer
Head of Online Pharmacy SANICARE
"The AI Personalization Service has impressed us. Our customers are routinely inspired by the product recommendations calculated in real time. This is reflected in the click-through rates of the recommendations in the online store and newsletter, as well as in the sales figures. Thanks to the cooperation with the AI Services & Solutions project team, we also received great feedback for the ideal placement of personalized elements, which help to create a successful customer journey."
Laura Bader
Authorized Signatory and Head of Marketing E-Commerce
“After the successful launch of the new coop.ch omnichannel platform, GK AIR Personalization is another powerful engine to improve the customer experience. In addition to the strategic consulting provided on the project, the range of functions and the software's performance were the main reasons for our decision to partner with GK Artificial Intelligence for Retail AG.”
Frederik Mantel
Head of Omnichannel Experience Solutions, Coop
„We have been working with GK Artificial Intelligence for Retail AG for many years and are impressed with GK AIR. The realtime algorithms used in the personalization solution ensure a high customer response. For us, an integrated, personalized customer approach across all channels is the key to successful customer retention.“
Sven Klenner
Director of Sales eCommerce and Marketing at Thalia
“For us, customer loyalty comes first. We have been working successfully with GK Artificial Intelligence for Retail AG for many years to promote this. What we particularly appreciate about the AI solution is the stability and performance in terms of the high requirements of our platform and the positive contribution to the development of our key performance indicators.”
Norbert Roberg
Head of Product, Parfümerie Douglas GmbH
"We use the personalization solution from GK Artificial Intelligence for Retail AG to offer our customers an excellent shopping experience with individual recommendations. In addition to building strong customer loyalty, we were able to achieve a striking and measurable increase in sales from recommendations through the use of the AI solution and its recommendations. We also use the solution to create personalized customer targeting in the online store and for the newsletter. The precisely fitting product recommendations, which are generated in real time, lead to a high response on the part of our recipients."
We implement special pricing projects with our partners
Case Studies GK AIR
BADER: Precisely tailored recommendations for quality products achieve high customer resonance
Bader has stood for quality products in the fashion, living and lifestyle segments for over 90 years. The fashion retailer decided to integrate GK AIR Personalization in order to increase traffic to the online store and response to the customer newsletter.
Bergzeit: Effective price management through dynamic price control
Especially in a highly volatile market environment, it is crucial interactions between the various price influencing factors in order to price the product range optimally. Outdoor outfitter Bergzeit uses GK AIR Dynamic Pricing to implement channel- and country-specific pricing, thereby optimizing its key performance indicators while ensuring customer acceptance.
Berner Group: Personalization powers stronger customer response rates at Berner
B2B customers from the construction, industry and mobility sectors in more than 20 countries rely on the expertise of the Berner brands. In order to offer them a personalized online experience with relevant product recommendations, Berner decided to integrate the AI solution GK AIR Personalization. Dynamic recommendation areas ensure a strong customer response in 20 country stores.
Coop: Relevant purchase incentives for the supermarket through individual coupons
Coop integrated purchase incentives into the newsletter in order to increase purchase frequency at the omnichannel platform coop.ch. With GK AIR Personalization, Coop creates individualized coupons that are tailored to the interests of each newsletter recipient. The solution takes into account both the purchases from the supermarket as well as purchases from online.
Kärcher: Successful customer approach through intelligent real-time personalization
B2C and B2B customers worldwide rely on the efficient, resource-saving cleaning systems from Kärcher. The company decided to integrate the GK AIR Personalization AI solution into its online channels in order to offer a high level of consulting expertise, improve the shopping experience and optimize key performance indicators.
Falke: First-class recommendations for first-class products
The international fashion retailer Falke has decided to implement the omnichannel-capable AI solution GK AIR Personalization in order to achieve an individual customer approach in its numerous country stores, the associated newsletters and, in the long term, also in its stores. New use cases for personalization are regularly personalization are regularly added at Falke.
Popken Fashion Group: Best pricies for strong market positioning
Fashion specialist Popken Fashion Group specializes in fashion in large sizes and relies on GK AIR Dynamic Pricing for the pricing of its product ranges. The fashion retailer opted for the AI solution because it delivered convincing results in A/B tests and optimally prices fashion products over the entire life cycle. Routine category management tasks are eliminated and market changes are taken into account in real time in the price calculation.
Sanicare: Efficient pricing for 700,000 products in the healthcare sector
BS Apotheken OHG decided to integrate GK AIR Dynamic Pricing in order to simplify and optimize the pricing of product ranges in its the Sanicare and Aliva online shop pharmacies. This enables the company to implement highly dynamic pricing across the various online channels.
WMF: Drinking and eating with pleasure – relevant products for the best culinary experiences
In order to strengthen customer loyalty outside of the retail store and and simultaneously increase sales, WMF decided to use GK AIR Personalization in its online business. Various personalization scenarios, such as the use of intelligent newsletter campaigns, have a positive impact on key performance indicators and customer loyalty.