The best pricing decisions as well as maximum sales and revenue strategies


Automatically adjust your prices to all relevant market conditions, reduce markdowns, prevent out-of-stock situations and minimize the workload for category management.


About GK AIR Dynamic Pricing


Maximize margins with the smartest pricing strategy


Intelligent algorithms optimize your assortment prices in real time and take the complex interactions between pricing influencing factors (e.g. demand, competition, price sensitivity, weather) into account. With GK AIR Dynamic Pricing you shape the price for all items according to your company’s goals - immediately increase sales, profit & frequency. Achieve further efficiency gains through process automation at all touchpoints and benefit from cost-efficient and error-free pricing workflows. With Dynamic Pricing you get predictable setup costs and a fast go-live. Seamlessly integrate Dynamic Pricing into existing pricing processes at any time.



Add-Ons for GK AIR Dynamic Pricing



Retailers that use GK AIR Dynamic Pricing successfully





Popken Fashion Group

What our customers say

Key Features


Industry-leading features, that increase margins immediately


Multiple  optimizationstrategies

Multiple optimization strategies


AI algorithms for regular and markdown pricing set optimized prices to drive your ideal combination of sales volume, revenue, and margin

Multi-level pricing  strategies

Multi-level pricing strategies


Different price strategies specific to categories, brand or other product groups

Price support or fully  automated pricing

Price support or fully automated pricing


Dynamic Pricing can partially or fully automate price adjustments in order to optimize category management

Pricing strategy  simulation

Pricing strategy simulation


Reveals the business impact of proposed pricing strategies in risk-free virtual test environment

Intuitive application  interface based on latest  web technologies

Intuitive application interface based on latest web technologies


Designed to the user’s mental model and modern pricing processes

Support for complex corporate structures

Support for complex corporate structures


Simplified omnichannel price evaluation and execution for organizations of all sizes and structures

Multi-user  management

Multi-User Management


Numerous stakeholders have direct access to insights and analysis

Seamless integration with SAP

Seamless integration with SAP


Architected for full compatibility with SAP infrastructure


We implement special pricing projects with our partners









Case Studies GK AIR


BADER: Precisely tailored recommendations for quality products achieve high customer resonance

Bader has stood for quality products in the fashion, living and lifestyle segments for over 90 years. The fashion retailer decided to integrate GK AIR Personalization in order to increase traffic to the online store and response to the customer newsletter.


Bergzeit: Effective price management through dynamic price control

Especially in a highly volatile market environment, it is crucial interactions between the various price influencing factors in order to price the product range optimally. Outdoor outfitter Bergzeit uses GK AIR Dynamic Pricing to implement channel- and country-specific pricing, thereby optimizing its key performance indicators while ensuring customer acceptance.


Berner Group: Personalization powers stronger customer response rates at Berner

B2B customers from the construction, industry and mobility sectors in more than 20 countries rely on the expertise of the Berner brands. In order to offer them a personalized online experience with relevant product recommendations, Berner decided to integrate the AI solution GK AIR Personalization. Dynamic recommendation areas ensure a strong customer response in 20 country stores.


Coop: Relevant purchase incentives for the supermarket through individual coupons

Coop integrated purchase incentives into the newsletter in order to increase purchase frequency at the omnichannel platform With GK AIR Personalization, Coop creates individualized coupons that are tailored to the interests of each newsletter recipient. The solution takes into account both the purchases from the supermarket as well as purchases from online.

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Kärcher: Successful customer approach through intelligent real-time personalization

B2C and B2B customers worldwide rely on the efficient, resource-saving cleaning systems from Kärcher. The company decided to integrate the GK AIR Personalization AI solution into its online channels in order to offer a high level of consulting expertise, improve the shopping experience and optimize key performance indicators.

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Falke: First-class recommendations for first-class products

The international fashion retailer Falke has decided to implement the omnichannel-capable AI solution GK AIR Personalization in order to achieve an individual customer approach in its numerous country stores, the associated newsletters and, in the long term, also in its stores. New use cases for personalization are regularly personalization are regularly added at Falke.

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Popken Fashion Group: Best pricies for strong market positioning

Fashion specialist Popken Fashion Group specializes in fashion in large sizes and relies on GK AIR Dynamic Pricing for the pricing of its product ranges. The fashion retailer opted for the AI solution because it delivered convincing results in A/B tests and optimally prices fashion products over the entire life cycle. Routine category management tasks are eliminated and market changes are taken into account in real time in the price calculation.

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WMF: Drinking and eating with pleasure – relevant products for the best culinary experiences

In order to strengthen customer loyalty outside of the retail store and and simultaneously increase sales, WMF decided to use GK AIR Personalization in its online business. Various personalization scenarios, such as the use of intelligent newsletter campaigns, have a positive impact on key performance indicators and customer loyalty.


GK AIR Dynamic Pricing Prototyp

  • Full-day workshop to get you ready
  • Three months testing & cloud infrastructure professional support
  • One-day workshop for evaluation & next steps
  • One-time data import from your live system
  • Intuitive web interface with full access to all functionalities
  • Prototype system available from day one

24,750 €

Per One-Time

+EUR 5000.00 Setup Fee

Get it now

GK AIR Dynamic Pricing

  • Full solution deployment within defined scope

Price upon request

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