B2B customers from the construction, industry and mobility sectors in more than 20 countries rely on the expertise of the Berner brands. In order to offer them a personalized online experience with relevant product recommendations, Berner decided to integrate the AI solution GK AIR Personalization. Dynamic recommendation areas ensure a strong customer response in 20 country stores.

In this case study you will learn, among other things, how the Berner Group

• integrated personalized areas in the online store within a very short time.
• personalized product recommendations at different contact points in 20 Berner online stores, e.g. when reordering products.
• increased up- and cross-selling in 20 country stores and increased sales figures.