For more than a decade, beauty expert Douglas has been relying on GK AIR Personalization to create a personalized shopping experience that delights customers. The company is continuously developing its personalized use cases, relying on a highly configurable recommendation system.

In this case study you will learn, among other things, how Douglas

• uses personalized customer journeys in the web shop, in the app and in the newsletter.
• implements various innovative use cases for personalization, e.g. as part of the DOUGLAS Beauty Profiles, Beauty Stories or Replenishement Recommendations.
• integrating in-store purchasing behavior into the personalization of online channels for customers with the Beauty Card.
• increasing various key performance indicators, such as sales from recommendations or the conversion rate.