B2C and B2B customers worldwide rely on the efficient, resource-saving cleaning systems from Kärcher. The company decided to integrate the GK AIR Personalization AI solution into its online channels in order to offer a high level of consulting expertise, improve the shopping experience and optimize key performance indicators.

In this case study, you will learn, among other things, how Kärcher

• streamlines processes by automatically displaying relevant product recommendations.
• increases up- and cross-selling in its online stores.
• increases the number of shopping baskets and the average basket value.