GK Artificial Intelligence for Retail


For more than 20 years now, GK Artificial Intelligence for Retail AG (GK AIR), formerly prudsys AG, is one of the leading providers of cloud-based AI solutions for retailers. Our mission is to automate personalization and pricing processes in retail by means of artificial intelligence (AI). The GK AIR product portfolio delivers ready-to-use AI applications for Personalization, Dynamic Pricing, and Real-Time Prediction. GK AIR’s powerful, self-learning algorithms provide in-depth insights into product and customer behavior, enabling retailers to make fast, data-driven decisions for business success.


AI Applications



Build excellent retail strategies across all touchpoints with GK AIR


GK AIR is the first AI-based solution portfolio to offer retail-only applications for optimizing and merging industry processes. Regardless of the touchpoint- instore, or ecommerce - The GK AIR portfolio combines the best of online and analog retail expertise. Through our platform, retailers are enabled to create highly personalized shopping experiences across all touchpoints for customers. We optimize your retail strategy through easy applications- deployed without extensive trainings. With GK AIR, you will effectively increase growth, operate more sustainably and create overall better customer experiences.



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AI Applications


Customers of all retail segments trust in GK AIR products


Technologies, that deliver Impact - Now!


Ready-to-use AI services

Ready-to-use AI applications

Achieve results quickly with AIR applications that are ready-to-use and can be deployed instantly.

You do not need long project phases to experience the rewards of modern decision-making tools. The preconfigured processes of the AIR platform enable you to quickly turn data at any scale into business value.

Customized to retailers’ needs

Customized to retailers’ needs

The ready-to-use AI applications are specially designed for to deliver advanced features, including personalization and dynamic pricing.

The applications of the AIR platform are exclusively focused on the challenges of modern retailing and address the concrete challenges of daily business. They provide actionable recommendations that drive competitive advantages in a highly dynamic market.

AI-based insights for any channel and any device

AI-based insights for any channel and any device

The AIR platform automates your processes at every touchpoint: in the store, on mobile devices, online and across all other channels.

The cloud-based AIR applications meet all the requirements of modern omnichannel retailing. Intelligent insights can be displayed at every touchpoint of the customer journey and integrates seamlessly into existing interfaces for point of sale, merchandising, ERP and CRM systems.

Real-time results for rapid actions

Real-time results for rapid actions

You always receive the insights and recommendations of the AIR applications in real time. This enables you to react immediately to new challenges from customers, competitors and the market.

Our AI applications continuously analyze all relevant conditions such as customer behavior, merchandise levels or competitor prices to provide fully contextual recommendations.


Immediate Results for Your Bottom Line


Avg. revenue
increase in FMCG
with Dynamic Pricing
Overall increased revenue
in fashion retail with
Increase in overall orders
for grocery retail with GK
AIR Personalization


Visit our web seminars or meet us at events


Web seminars & Events


AI Applications

Discover GK AIR







  • Increase your click rates, revenue and margin by offering customers shopping experiences, that are tailored to their personal needs
  • Offer your customers tailored, relevant and positive shopping experience at every point of their journey with the help of our AI
  • Optimize Campaign ROIs, e.g. via smart target group segmentation
Dynamic Pricing

Dynamic Pricing



  • Calculate optimal prices by comparing numerous evolving factors in volatile markets against various pricing strategies. Dynamic Pricing will always find the best price to achieve your stated goal.
  • Optimize prices instantly adjusting for the complex interconnections of pricing factors including costs, competition, price sensitivities and even the weather.
  • Define and optimize pricing strategies according to sales, revenue or margin goals and apply them to product properties such as brand or category. Track the performance and improve on crucial KPIs

Case Studies GK AIR


BADER: Precisely tailored recommendations for quality products achieve high customer resonance

Bader has stood for quality products in the fashion, living and lifestyle segments for over 90 years. The fashion retailer decided to integrate GK AIR Personalization in order to increase traffic to the online store and response to the customer newsletter.


Bergzeit: Effective price management through dynamic price control

Especially in a highly volatile market environment, it is crucial interactions between the various price influencing factors in order to price the product range optimally. Outdoor outfitter Bergzeit uses GK AIR Dynamic Pricing to implement channel- and country-specific pricing, thereby optimizing its key performance indicators while ensuring customer acceptance.


Berner Group: Personalization powers stronger customer response rates at Berner

B2B customers from the construction, industry and mobility sectors in more than 20 countries rely on the expertise of the Berner brands. In order to offer them a personalized online experience with relevant product recommendations, Berner decided to integrate the AI solution GK AIR Personalization. Dynamic recommendation areas ensure a strong customer response in 20 country stores.


Coop: Relevant purchase incentives for the supermarket through individual coupons

Coop integrated purchase incentives into the newsletter in order to increase purchase frequency at the omnichannel platform coop.ch. With GK AIR Personalization, Coop creates individualized coupons that are tailored to the interests of each newsletter recipient. The solution takes into account both the purchases from the supermarket as well as purchases from online.

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Kärcher: Successful customer approach through intelligent real-time personalization

B2C and B2B customers worldwide rely on the efficient, resource-saving cleaning systems from Kärcher. The company decided to integrate the GK AIR Personalization AI solution into its online channels in order to offer a high level of consulting expertise, improve the shopping experience and optimize key performance indicators.

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Falke: First-class recommendations for first-class products

The international fashion retailer Falke has decided to implement the omnichannel-capable AI solution GK AIR Personalization in order to achieve an individual customer approach in its numerous country stores, the associated newsletters and, in the long term, also in its stores. New use cases for personalization are regularly personalization are regularly added at Falke.

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Popken Fashion Group: Best pricies for strong market positioning

Fashion specialist Popken Fashion Group specializes in fashion in large sizes and relies on GK AIR Dynamic Pricing for the pricing of its product ranges. The fashion retailer opted for the AI solution because it delivered convincing results in A/B tests and optimally prices fashion products over the entire life cycle. Routine category management tasks are eliminated and market changes are taken into account in real time in the price calculation.

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Sanicare: Efficient pricing for 700,000 products in the healthcare sector

BS Apotheken OHG decided to integrate GK AIR Dynamic Pricing in order to simplify and optimize the pricing of product ranges in its the Sanicare and Aliva online shop pharmacies. This enables the company to implement highly dynamic pricing across the various online channels.

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WMF: Drinking and eating with pleasure – relevant products for the best culinary experiences

In order to strengthen customer loyalty outside of the retail store and and simultaneously increase sales, WMF decided to use GK AIR Personalization in its online business. Various personalization scenarios, such as the use of intelligent newsletter campaigns, have a positive impact on key performance indicators and customer loyalty.