Introduction
Build excellent retail strategies across all touchpoints with GK AIR
GK AIR is the first AI-based solution portfolio to offer retail-only applications for optimizing and merging industry processes. Regardless of the touchpoint- instore, or ecommerce - The GK AIR portfolio combines the best of online and analog retail expertise. Through our platform, retailers are enabled to create highly personalized shopping experiences across all touchpoints for customers. We optimize your retail strategy through easy applications- deployed without extensive trainings. With GK AIR, you will effectively increase growth, operate more sustainably and create overall better customer experiences.
Functions
Ready-to-use AI applications
Achieve results quickly with AIR applications that are ready-to-use and can be deployed instantly.
You do not need long project phases to experience the rewards of modern decision-making tools. The preconfigured processes of the AIR platform enable you to quickly turn data at any scale into business value.
Customized to retailers’ needs
The ready-to-use AI applications are specially designed for to deliver advanced features, including personalization and dynamic pricing.
The applications of the AIR platform are exclusively focused on the challenges of modern retailing and address the concrete challenges of daily business. They provide actionable recommendations that drive competitive advantages in a highly dynamic market.
AI-based insights for any channel and any device
The AIR platform automates your processes at every touchpoint: in the store, on mobile devices, online and across all other channels.
The cloud-based AIR applications meet all the requirements of modern omnichannel retailing. Intelligent insights can be displayed at every touchpoint of the customer journey and integrates seamlessly into existing interfaces for point of sale, merchandising, ERP and CRM systems.
Real-time results for rapid actions
You always receive the insights and recommendations of the AIR applications in real time. This enables you to react immediately to new challenges from customers, competitors and the market.
Our AI applications continuously analyze all relevant conditions such as customer behavior, merchandise levels or competitor prices to provide fully contextual recommendations.
AI Applications
Personalization
- Increase your click rates, revenue and margin by offering customers shopping experiences, that are tailored to their personal needs
- Offer your customers tailored, relevant and positive shopping experience at every point of their journey with the help of our AI
- Optimize Campaign ROIs, e.g. via smart target group segmentation
Dynamic Pricing
- Calculate optimal prices by comparing numerous evolving factors in volatile markets against various pricing strategies. Dynamic Pricing will always find the best price to achieve your stated goal.
- Optimize prices instantly adjusting for the complex interconnections of pricing factors including costs, competition, price sensitivities and even the weather.
- Define and optimize pricing strategies according to sales, revenue or margin goals and apply them to product properties such as brand or category. Track the performance and improve on crucial KPIs
Fraud Detection
- Avoid losses resulting from inadvertent or deliberate fraud with automatic detection of high numbers of fraud cases
- Increase customer acceptance by reducing the number of unnecessary rescans
- Benefit from the best fraud detection for different regions and markets
Item Recognition
- Reduce in-branch queues and increase customer satisfaction
- Optimize checkout and weighing procedures with quick identification of goods based on optical parameters
- Ensure that staff and customers select the right product
