Transform the Omnichannel Experience and boost your sales with high-end personalization

 

Personalization by GK AIR boost sales through state-of-the-art shopping experiences across all touchpoints: tailored to every individual customer preference.

 

Some benefits at a glance

Sanicare increases conversion rate through relevant suggestions during product searchsanicare EN

 

 
2.4 Mio
million search term rules
 
 
+2%
increase in conversion rates
compared to the no results page
 
 
+5%
turnover from recommendations
 

C&A Increases Sales and User Experience in Online Stores, App and Newsletter Through Personalized Recommendations

CuA EN

 

 
10
C&A Regional Shops + Newsletter
 
 
+5%
Turnover from Recommendations
 

WÜRTH Germany increases sales through relevant product bundles in the online shop

wuerth EN

 

 
29%
of revenue from recommendations
on the product detail page is generated
by product bundles
 
 
+5%
of product detail page views
come from bundling
 

THE BODY SHOP Switzerland generates reorders of previously purchased items by displaying personalized recommendations at ideal intervals.

bodyshop EN

 

 
43%
open rate
 
 
+150%
increase in click rate
 

How Christ Watches & Jewelry Switzerland uses recom-mendations based on image similarity to improve profits.

christ EN

 

 
15.000 +
products analyzed
 
 
+9%
increase in sales from recommendations
 

Kitchenware brand WMF increased open rates and click-through rates for its campaign newsletters by using automation

wmf EN

 

 
57%
average open rate
 
 
12%
average click-through rate
 

GK AIR optimizes the individual user experience for Douglas through personalized content recommendations

Douglas de

 

 
ø 1,2 m
views per week (desktop/mobile/app)
 
 
6,500
clicks per week (desktop/mobile/app)
 
 
2,000
clicks on personalized stories per week (app)
 

Betty Bossi increases revenue and user experience through personalized content recommendations

betty-bossi-en

 

 
1k
Content Page views per Day
 
 
4%
AAcceptance Rate for Recommendations
 
 
3%
Conversion Rate
 
Get in touch with us

About GK AIR Personalization

 

Recommend the right products to every customer across all touchpoints

 

Personalize your customers’ shopping experience across all sales channels and provide them with a seamless customer experience. With GK AIR Personalization, you can analyze the interests of your customers based on current behavioral data and including historical transaction data. Deliver fully automated recommendations at every customer touchpoint that are tailored 1:1 to your customers’ current needs. Self-learning algorithms that adapt to your customers’ behavior in real time ensure the highest recommendation quality.

 

Add-Ons

Add-Ons for GK AIR Personalization

 

 

Real-Time Personalization in customer newsletters

 

  • Capture attention with customized visual content, not just text
  • Cache recommendations for consistent user experience
  • Seamlessly and automatically transfer your recommendations to electronic (or printed) newsletters
  • Generate more value through improved open and click-through rates

 

Get in touch with us

 

 

Profiler

 

  • Identify the most receptive customers for every campaign to create optimal offer relevance
  • Use online tracking information for target group selection
  • Always address the right customers with the right offer
  • Improve campaign intelligence, impact, and ROI

 

Get in touch with us

 

Additional Modules

Modules for GK AIR Personalization

 

 

GK AIR Image Similarity

 

  • Increase your sales by recommending similar products
  • Suggest alternative products based on similar images
  • Automatically capture product color, shape, and appearance in real time
  • Combine similar features with non-visual filters such as price range or brand
  • Reduce cancellation rates and increase sales with appropriate recommendations

 

Get in touch with us

 

Customers

Deployed by major retailers, with hundreds of cloud installations worldwide

coop

P&C

thalia

wmf

What our customers say

“We want to provide our customers with the best deals and professional advice in the online shop. That is why we are constantly on the lookout for innovative technologies. GK AIR Personalization allows us to provide every customer with the right product, specifically adapted to that customer’s personal preferences. By using it, both customer satisfaction and sales from recommendations have increased in a short period of time.”
Heinrich Meyer
Head of Online Pharmacy SANICARE
“After the successful launch of the new coop.ch omnichannel platform, GK AIR Personalization is another powerful engine to improve the customer experience. In addition to the strategic consulting provided on the project, the range of functions and the software's performance were the main reasons for our decision to partner with GK Artificial Intelligence for Retail AG.”
Frederik Mantel
Head of Omnichannel Experience Solutions, Coop
"We use the personalization solution from GK Artificial Intelligence for Retail AG to offer our customers an excellent shopping experience with individual recommendations. In addition to building strong customer loyalty, we were able to achieve a striking and measurable increase in sales from recommendations through the use of the AI solution and its recommendations. We also use the solution to create personalized customer targeting in the online store and for the newsletter. The precisely fitting product recommendations, which are generated in real time, lead to a high response on the part of our recipients."
Lorenz Würgler
Head Of Ecommerce Coop Bau + Hobby
"The AI Personalization Service has impressed us. Our customers are routinely inspired by the product recommendations calculated in real time. This is reflected in the click-through rates of the recommendations in the online store and newsletter, as well as in the sales figures. Thanks to the cooperation with the AI Services & Solutions project team, we also received great feedback for the ideal placement of personalized elements, which help to create a successful customer journey."
Laura Bader
Authorized Signatory and Head of Marketing E-Commerce
“We are absolutely convinced that a personalized customer approach can provide successful results. By offering relevant product recommendations in our email campaigns, we achieve significantly higher click through rates and sales figures. In addition, real-time algorithms replace the manual effort required in selecting suitable products to recommend customers.”
Alexandra Connor
Head of CRM at WMF
„We have been working with GK Artificial Intelligence for Retail AG for many years and are impressed with GK AIR. The realtime algorithms used in the personalization solution ensure a high customer response. For us, an integrated, personalized customer approach across all channels is the key to successful customer retention.“
Sven Klenner
Director of Sales eCommerce and Marketing at Thalia
"We opted for GK AIR Personalization because the personalized content has a high redemption rate with our customers. Thanks to the self-learning algorithms of the AI solution, we can offer our customers precisely the products that are relevant to their needs. With GK, the personalized elements in the 20 Berner country stores achieve a higher click-through and sales rate than ever before."
Marcel Beck
Head of Application Engineering Berner Omnichannel Trading Holding SE
"We chose GK AIR Personalization as our personalization solution because it achieved the best results in our A/B/C tests compared to the other competitors. For us, good consulting and support was also important. During the PoC, we were encouraged that GK was the right partner for us."
Holger Stary
Director Digital Technology at HSE

 

 

GK AIR Personalization in use at Coop

 

Since 2013, Coop Genossenschaft, one of the largest retail and wholesale companies in Switzerland, has been using the AI solution GK AIR Personalization for a successful and tailored customer approach. Through intelligent couponing in the newsletter and personalized content on coop.ch, the company achieves success in terms of net sales, purchase frequency and contribution margin. In a chat with GK at EuroCIS 2022, Ivan Guerrieri, Project Manager UX at Coop, describes the key learnings from the use cases deployed, gives tips for optimal testing and an outlook on where the journey is headed in terms of 1:1 personalization.

 

Get in touch with us

Key Features

Industry-leading features, that increase margins immediately

 

High-end real-time recommendations

High-end real-time recommendations

 

Our recommendation engines provide the most effective suggestions of products, categories and important content to shoppers.

Personalization for B2C and B2B

Personalization for B2C and B2B

 

The right personalization for different customer needs.

Direct increase of customer value

Direct increase of customer value

 

Our algorithmman increase click-through rates, sales, profits, open rates, conversion rates or average order value.

Omnichannel

Omnichannel

 

Our AI solution delivers a positive customer experience of the highest personal relevance across all channels.

Self-learning AI

Self-learning AI

 

Reinforcement learning enables automatic reaction and adaptation to customer behavior in real time.

Test your own ideas

Test your own ideas

 

Test your own strategies and business scenarios for your business success.

 

Get in touch with us

How it works

Personalization upon first contact to truly build lasting customer experiences

 

01

Start personalization with the first customer contact

 

02

Increase your conversion rate with intelligent campaigns

 

03

Implement unique personalization scenarios at all touchpoints

 

04

Use the intuitive, web-based graphical user interface (Web GUI)

 

05

Use a variety of different recommendation logics

 

06

Optionally make changes to the content of recommendation logics, as the business recommendation logic and technical playout are separate

 

07

Define fallbacks for your campaigns according to your business rules (instead of just top sellers). Use different fallbacks per campaign

 

08

Sell fixed product placements

 

09

Find the best recommendation strategy faster: new statistics show the performance of your recommendations down to the actual logic.

 

10

Configure A/B testing of different recommendation logics with a few clicks via dashboard widget in the web interface.

 

11

HTML-5 based web GUI: Easy integration into your IT infrastructure, e.g. in a framework into the CMS

 

12

Our AI solution runs on Open JDK - benefit from the advantages of the free implementation of the Java platform

 

Screen desktop

 

Get in touch with us

Compatibility

Our AIR solutions for personalization work smoothly with

IBM

clever reach

emarsys

Adobe

inxmail

Magento

salesforce

SAP

SAP hybris

sas

shopware

spryker

tealium

Whitepaper

 

Learn more about the application scenarios of intelligent personalization along the customer journey

 

11team

Tailored personalization in fashion retail

The matching jacket to the selected blouse in the shopping basket, matching accessories directly as a purchase suggestion, offers in the newsletter based on the last purchase, all this is possible with customised personalization. Inspire your customers with a personalized shopping experience - online, in-store and beyond. Learn more about successful applications of personalization in fashion retail.

To the download page

bader

Sure-fit recommendations in DIY retail

Nowhere are there so many details to consider as with building materials, so that tools, building elements or building chemicals also fit together and develop the desired effect. 
So transfer the specialist quality of advice - online, in the store and beyond to your web shop as well. Offer the right tool individually for each customer at the respective touchpoint. Learn more about successful applications of personalization in DIY retail.

To the download page

Case Studies

 

Deep Dive into our solutions, with our selection of case studies

 

11team

1-2-3.TV

GK AIR Personalization

Omnichannel-Personalization - live and in colour

Download

bader

BADER

AI Personalization Service

Precisely tailored recommendations for quality products achieve high customer resonance

Download

bader

Berner

GK AIR Personalization

Personalization powers stronger customer response rates at Berner

Download

coop2x

coop

GK AIR Personalization

Relevant purchase incentives in the supermarket industry:
Coop inspires customers with individual coupons

Download

thalia

Thalia

AIR Personalization

Individual customer approach in various channels

Download

sanicare

SANICARE

AIR Personalization

Personalized customer approach in online shop and newsletter

Download

lampenwelt

Lampenwelt

AIR Personalization

Making customers’ eyes light up

Download

westfalia

Westfalia

AIR Personalization

Personalized customer approach in various online shops

Download

wmf

WMF

AIR Personalization

Drinking and eating with pleasure: WMF recommends relevant products for the best culinary experiences

Download

 

Get in touch with us   Visit our blog

 

AI Applications

Further GK AIR Solutions

 

Dynamic Pricing

Dynamic Pricing

Learn more
 
Fraud Detection

Fraud Detection

Learn more
 
intelligent scale

Item Recognition

Learn more
 

 

Product Overview

 

gk logo white

The Retail Innovators

Follow us

facebooklinkedintwitterinstagram  twitter

© 2018 - 2023 GK Software SE, Germany