Transform the Omnichannel Experience and boost your sales with high-end personalization
Personalization by GK AIR boost sales through state-of-the-art shopping experiences across all touchpoints: tailored to every individual customer preference.
Recommend the right products to every customer across all touchpoints
Personalize your customers’ shopping experience across all sales channels and provide them with a seamless customer experience. With GK AIR Personalization, you can analyze the interests of your customers based on current behavioral data and including historical transaction data. Deliver fully automated recommendations at every customer touchpoint that are tailored 1:1 to your customers’ current needs. Self-learning algorithms that adapt to your customers’ behavior in real time ensure the highest recommendation quality.
Add-Ons
Add-Ons for GK AIR Personalization
Real-Time Personalization in customer newsletters
Capture attention with customized visual content, not just text
Cache recommendations for consistent user experience
Seamlessly and automatically transfer your recommendations to electronic (or printed) newsletters
Generate more value through improved open and click-through rates
Deployed by major retailers, with hundreds of cloud installations worldwide
What our customers say
"We use the personalization solution from GK Artificial Intelligence for Retail AG to offer our customers an excellent shopping experience with individual recommendations. In addition to building strong customer loyalty, we were able to achieve a striking and measurable increase in sales from recommendations through the use of the AI solution and its recommendations. We also use the solution to create personalized customer targeting in the online store and for the newsletter. The precisely fitting product recommendations, which are generated in real time, lead to a high response on the part of our recipients."
Lorenz Würgler
Head Of Ecommerce Coop Bau + Hobby
"We opted for GK AIR Personalization because the personalized content has a high redemption rate with our customers. Thanks to the self-learning algorithms of the AI solution, we can offer our customers precisely the products that are relevant to their needs. With GK, the personalized elements in the 20 Berner country stores achieve a higher click-through and sales rate than ever before."
Marcel Beck
Head of Application Engineering Berner Omnichannel Trading Holding SE
“GK AIR Personalization is the perfect basis for the successful implementation of our entire personalization strategy across all sales channels. In addition to personalizing our online shop, it also includes telephone orders via our call center or our smart TV app. We are currently evaluating use cases for marketing automation and dynamic pricing – we are looking forward to the results of applying these innovative technologies.”
Manuel Marchese
Executive Vice President Digital Transformation, Technology & BI at1-2-3.tv
“We want to provide our customers with the best deals and professional advice in the online shop. That is why we are constantly on the lookout for innovative technologies. GK AIR Personalization allows us to provide every customer with the right product, specifically adapted to that customer’s personal preferences. By using it, both customer satisfaction and sales from recommendations have increased in a short period of time.”
Heinrich Meyer
Head of Online Pharmacy SANICARE
"We were looking for a pricing solution that would take into account our circumstances in purchasing and sales as a shopping club, simplify our processes in price management and significantly improve our key figures through optimal price calculation. AIR| Dynamic Pricing meets these requirements. Together with the competent consulting of the AIR project team, our inventory management is optimally positioned."
Annett Schreck
Head of Sales Analytics & Pricing at brands4friends
“We are absolutely convinced that a personalized customer approach can provide successful results. By offering relevant product recommendations in our email campaigns, we achieve significantly higher click through rates and sales figures. In addition, real-time algorithms replace the manual effort required in selecting suitable products to recommend customers.”
Alexandra Connor
Head of CRM at WMF
„We have been working with GK Artificial Intelligence for Retail AG for many years and are impressed with GK AIR. The realtime algorithms used in the personalization solution ensure a high customer response. For us, an integrated, personalized customer approach across all channels is the key to successful customer retention.“
Sven Klenner
Director of Sales eCommerce and Marketing at Thalia
“For us, customer loyalty comes first. We have been working successfully with GK Artificial Intelligence for Retail AG for many years to promote this. What we particularly appreciate about the AI solution is the stability and performance in terms of the high requirements of our platform and the positive contribution to the development of our key performance indicators.”
Since 2013, Coop Genossenschaft, one of the largest retail and wholesale companies in Switzerland, has been using the AI solution GK AIR Personalization for a successful and tailored customer approach. Through intelligent couponing in the newsletter and personalized content on coop.ch, the company achieves success in terms of net sales, purchase frequency and contribution margin. In a chat with GK at EuroCIS 2022, Ivan Guerrieri, Project Manager UX at Coop, describes the key learnings from the use cases deployed, gives tips for optimal testing and an outlook on where the journey is headed in terms of 1:1 personalization.