Transform the Omnichannel Experience and boost your sales with high-end personalization

 

Personalization by GK AIR boost sales through state-of-the-art shopping experiences across all touchpoints: tailored to every individual customer preference.

 

Some benefits at a glance

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About GK AIR Personalization

 

Recommend the right products to every customer across all touchpoints

 

Personalize your customers’ shopping experience across all sales channels and provide them with a seamless customer experience. With GK AIR Personalization, you can analyze the interests of your customers based on current behavioral data and including historical transaction data. Deliver fully automated recommendations at every customer touchpoint that are tailored 1:1 to your customers’ current needs. Self-learning algorithms that adapt to your customers’ behavior in real time ensure the highest recommendation quality.

 

Add-Ons

Add-Ons for GK AIR Personalization

 

 

Real-Time Personalization in customer newsletters

 

  • Capture attention with customized visual content, not just text
  • Cache recommendations for consistent user experience
  • Seamlessly and automatically transfer your recommendations to electronic (or printed) newsletters
  • Generate more value through improved open and click-through rates

 

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Profiler

 

  • Identify the most receptive customers for every campaign to create optimal offer relevance
  • Use online tracking information for target group selection
  • Always address the right customers with the right offer
  • Improve campaign intelligence, impact, and ROI

 

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Additional Modules

Modules for GK AIR Personalization

 

 

GK AIR Image Similarity

 

  • Increase your sales by recommending similar products
  • Suggest alternative products based on similar images
  • Automatically capture product color, shape, and appearance in real time
  • Combine similar features with non-visual filters such as price range or brand
  • Reduce cancellation rates and increase sales with appropriate recommendations

 

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Customers

Deployed by major retailers, with hundreds of cloud installations worldwide

coop

P&C

thalia

wmf

What our customers say

 

 

GK AIR Personalization in use at Coop

 

Since 2013, Coop Genossenschaft, one of the largest retail and wholesale companies in Switzerland, has been using the AI solution GK AIR Personalization for a successful and tailored customer approach. Through intelligent couponing in the newsletter and personalized content on coop.ch, the company achieves success in terms of net sales, purchase frequency and contribution margin. In a chat with GK at EuroCIS 2022, Ivan Guerrieri, Project Manager UX at Coop, describes the key learnings from the use cases deployed, gives tips for optimal testing and an outlook on where the journey is headed in terms of 1:1 personalization.

 

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Key Features

Industry-leading features, that increase margins immediately

 

High-end real-time  recommendations

High-end real-time recommendations

 

Our recommendation engines provide the most effective suggestions of products, categories and important content to shoppers.

Personalization for  B2C and B2B

Personalization for B2C and B2B

 

The right personalization for different customer needs.

Direct increase of  customer value

Direct increase of customer value

 

Our algorithmman increase click-through rates, sales, profits, open rates, conversion rates or average order value.

Omnichannel

Omnichannel

 

Our AI solution delivers a positive customer experience of the highest personal relevance across all channels.

Self-learning AI

Self-learning AI

 

Reinforcement learning enables automatic reaction and adaptation to customer behavior in real time.

Test your own ideas

Test your own ideas

 

Test your own strategies and business scenarios for your business success.

How it works

Personalization upon first contact to truly build lasting customer experiences

 

01

Start personalization with the first customer contact

 

02

Increase your conversion rate with intelligent campaigns

 

03

Implement unique personalization scenarios at all touchpoints

 

04

Use the intuitive, web-based graphical user interface (Web GUI)

 

05

Use a variety of different recommendation logics

 

06

Optionally make changes to the content of recommendation logics, as the business recommendation logic and technical playout are separate

 

07

Define fallbacks for your campaigns according to your business rules (instead of just top sellers). Use different fallbacks per campaign

 

08

Sell fixed product placements

 

09

Find the best recommendation strategy faster: new statistics show the performance of your recommendations down to the actual logic.

 

10

Configure A/B testing of different recommendation logics with a few clicks via dashboard widget in the web interface.

 

11

HTML-5 based web GUI: Easy integration into your IT infrastructure, e.g. in a framework into the CMS

 

12

Our AI solution runs on Open JDK - benefit from the advantages of the free implementation of the Java platform

 

Screen desktop

Compatibility

Our AIR solutions for personalization work smoothly with

IBM

clever reach

emarsys

Adobe

inxmail

Magento

salesforce

SAP

SAP hybris

sas

shopware

spryker

tealium

Case Studies

 

Deep Dive into our solutions, with our selection of case studies

 

11team

1-2-3.TV

GK AIR Personalization

Omnichannel-Personalization - live and in colour

bader

BADER

AI Personalization Service

Precisely tailored recommendations for quality products achieve high customer resonance

coop2x

coop

GK AIR Personalization

Relevant purchase incentives in the supermarket industry:
Coop inspires customers with individual coupons

thalia

Thalia

AIR Personalization

Individual customer approach in various channels

sanicare

SANICARE

AIR Personalization

Personalized customer approach in online shop and newsletter

lampenwelt

Lampenwelt

AIR Personalization

Making customers’ eyes light up

westfalia

Westfalia

AIR Personalization

Personalized customer approach in various online shops

wmf

WMF

AIR Personalization

Drinking and eating with pleasure: WMF recommends relevant products for the best culinary experiences

Products

Further GK AIR Solutions

 

Dynamic Pricing

Dynamic Pricing

 
Fraud Detection

Real-Time Prediction