GK AIR Personalization

Recommend the right products to every customer across all touchpoints

Personalize your customers’ shopping experience across all sales channels and provide them with a seamless customer experience. With GK AIR Personalization, you can analyze the interests of your customers based on current behavioral data and including historical transaction data.

Deliver fully automated recommendations at every customer touchpoint that are tailored 1:1 to your customers’ current needs. Self-learning algorithms that adapt to your customers’ behavior in real time ensure the highest recommendation quality.

Real-Time Personalization in customer newsletters
Real-Time Personalization in customer newsletters
Capture attention with customized visual content, not just text. Cache recommendations for consistent user experience. Seamlessly and automatically transfer your recommendations to electronic (or printed) newsletters. Generate more value through improved open and click-through rates.

Profiler
Identify the most receptive customers for every campaign to create optimal offer relevance. Use online tracking information for target group selection. Always address the right customers with the right offer. Improve campaign intelligence, impact, and ROI.

GK AIR Image Similarity
Increase your sales by recommending similar products. Suggest alternative products based on similar images. Automatically capture product color, shape, and appearance in real time. Combine similar features with non-visual filters such as price range or brand. Reduce cancellation rates and increase sales with appropriate recommendations.

High-end real-time recommendations
Our recommendation engines provide the most effective suggestions of products, categories and important content to shoppers.

Personalization for B2C and B2B
The right personalization for different customer needs.

Direct increase of customer value
Our algorithmman increase click-through rates, sales, profits, open rates, conversion rates or average order value.

Omnichannel
Our AI solution delivers a positive customer experience of the highest personal relevance across all channels.

Self-learning AI
Reinforcement learning enables automatic reaction and adaptation to customer behavior in real time.

Test your own ideas
Test your own strategies and business scenarios for your business success.

Tailored to every individual customer preference

Douglas
Clicks on personalized stories per week (app

Würth Germany
Of revenue from recommendations through product bundles

C&A 
Turnover from recommendations

Thalia
Newsletter click-through rate

WMF
Average click rate in campaign newsletters

The Body Shop
higher click rate on personalized recommendations at ideal intervals

Christ Watches & Jewelry Switzerland
Revenue from recommendations based on image similarities

Betty Bossi
Conversion rate through personalized content recommendations

GK AIR Personalization in use at Coop

Since 2013, Coop Genossenschaft has used the AI solution GK AIR Personalization to enhance customer engagement through intelligent newsletter couponing and personalized content on coop.ch. This has improved net sales, purchase frequency, and contribution margin. At EuroCIS 2022, Project Manager UX Ivan Guerrieri shared key insights, testing tips, and future plans for 1:1 personalization.

Build lasting customer experiences

Start personalization with the first customer contact

Increase your conversion rate with intelligent campaigns

Implement unique personalization scenarios at all touchpoints

Use the intuitive, web-based graphical user interface (Web GUI)

Use a variety of different recommendation logics

Optionally make changes to the content of recommendation logics, as the business recommendation logic and technical playout are separate

Define fallbacks for your campaigns according to your business rules (instead of just top sellers). Use different fallbacks per campaign

Sell fixed product placements

Find the best recommendation strategy faster: new statistics show the performance of your recommendations down to the actual logic.

Configure A/B testing of different recommendation logics with a few clicks via dashboard widget in the web interface.

HTML-5 based web GUI: Easy integration into your IT infrastructure, e.g. in a framework into the CMS

Our AI solution runs on Open JDK - benefit from the advantages of the free implementation of the Java platform

"We chose GK AIR Personalization as our personalization solution because it achieved the best results in our A/B/C tests compared to the other competitors. For us, good consulting and support was also important. During the PoC, we were encouraged that GK was the right partner for us."

Holger Stary

Director Digital Technology, HSE

"We opted for GK AIR Personalization because the personalized content has a high redemption rate with our customers. Thanks to the self-learning algorithms of the AI solution, we can offer our customers precisely the products that are relevant to their needs. With GK, the personalized elements in the 20 Berner country stores achieve a higher click-through and sales rate than ever before."

Marcel Beck

Head of Application Engineering Berner Omnichannel Trading Holding SE

“For us, customer loyalty comes first. We have been working successfully with GK Artificial Intelligence for Retail AG for many years to promote this. What we particularly appreciate about the AI solution is the stability and performance in terms of the high requirements of our platform and the positive contribution to the development of our key performance indicators.”

Norbert Roberg

Head of Product, Parfümerie Douglas GmbH

“We are absolutely convinced that a personalized customer approach can provide successful results. By offering relevant product recommendations in our email campaigns, we achieve significantly higher click through rates and sales figures. In addition, real-time algorithms replace the manual effort required in selecting suitable products to recommend customers.”

Alexandra Connor

Head of CRM, WMF

“GK AIR Personalization is the perfect basis for the successful implementation of our entire personalization strategy across all sales channels. In addition to personalizing our online shop, it also includes telephone orders via our call center or our smart TV app. We are currently evaluating use cases for marketing automation and dynamic pricing – we are looking forward to the results of applying these innovative technologies.”

Manuel Marchese

Executive Vice President Digital Transformation, Technology & BI, 1-2-3.tv

„We have been working with GK Artificial Intelligence for Retail AG for many years and are impressed with GK AIR. The realtime algorithms used in the personalization solution ensure a high customer response. For us, an integrated, personalized customer approach across all channels is the key to successful customer retention.“

Sven Klenner

Director of Sales eCommerce and Marketing, Thalia

“After the successful launch of the new coop.ch omnichannel platform, GK AIR Personalization is another powerful engine to improve the customer experience. In addition to the strategic consulting provided on the project, the range of functions and the software's performance were the main reasons for our decision to partner with GK Artificial Intelligence for Retail AG.”

Frederik Mantel

Head of Omnichannel Experience Solutions, Coop

"We use the personalization solution from GK Artificial Intelligence for Retail AG to offer our customers an excellent shopping experience with individual recommendations. In addition to building strong customer loyalty, we were able to achieve a striking and measurable increase in sales from recommendations through the use of the AI solution and its recommendations. We also use the solution to create personalized customer targeting in the online store and for the newsletter. The precisely fitting product recommendations, which are generated in real time, lead to a high response on the part of our recipients."

Lorenz Würgler

Head Of Ecommerce JUMBO

"The AI Personalization Service has impressed us. Our customers are routinely inspired by the product recommendations calculated in real time. This is reflected in the click-through rates of the recommendations in the online store and newsletter, as well as in the sales figures. Thanks to the cooperation with the AI Services & Solutions project team, we also received great feedback for the ideal placement of personalized elements, which help to create a successful customer journey."

Laura Bader

Authorized Signatory and Head of Marketing E-Commerce

“We want to provide our customers with the best deals and professional advice in the online shop. That is why we are constantly on the lookout for innovative technologies. GK AIR Personalization allows us to provide every customer with the right product, specifically adapted to that customer’s personal preferences. By using it, both customer satisfaction and sales from recommendations have increased in a short period of time.”

Heinrich Meyer

Head of Online Pharmacy SANICARE