Andreas is leading the Digital Store Solutions team, with global end-to-end responsibility for Retail tech solutions around Checkout, Merchandise Management, Store Tools and Platforms. In his role he is responsible for enhancing consumer experiences, enabling omni channel strategies, driving operational efficiency as well as facilitating seamless payment procedures and automating processes for enhanced productivity. The range of solutions covers Point-of-Sales, RFID, Store Associate Mobile Services and Consumer Feedback Gathering.

His adidas journey began in 2011 and since then he was holding several management positions across functions and areas, including Supply Chain Management, Product Development and Sales. Previously, Andreas has been working for Siemens AG in process consulting, standardization and SAP management.

As former road race cyclist he loves all endurance sports, especially ski touring.