AIR Module

Deliver High-End Personalized Omnichannel Experiences

Offer your customers an extremely personal, relevant and positive shopping experience at every point of their journey.



Big data and artificial intelligence bring you closer to your customers than ever before. Take advantage of the potential of our intelligent, real-time solutions and meet your customers right where they are, every time.

Key Features

High-end real-time  recommendations

High-end real-time recommendations


AI algorithms for regular and markdown pricing set optimized prices to drive your ideal combination of sales volume, revenue, and margin

Personalization for  B2C and B2B

Personalization for B2C and B2B


Different price strategies specific to categories, brand or other product groups

Direct increase of  customer value

Direct increase of customer value


 Dynamic Pricing can partially or fully automate price adjustments in order to optimize category management




Reveals the business impact of proposed pricing strategies in risk-free virtual test environment

Self-learning AI

Self-learning AI


Architected for full compatibility with SAP infrastructure

Test your own ideas

Test your own ideas


Designed to the user’s mental model
and modern pricing processes

Core Benefits

High-End Real-Time Personalization Empowers Your Business


Implement unique personalization scenarios at all touchpoints



Significantly increase conversion, turnover and customer retention



Start personalization with the first customer contact


Add- on


Add-On Newsletter

Transfer the power of real-time recommendations to your newsletter


Capture attention with customized visual content, not just text

Cache recommendations for consistent user experience

Seamlessly and automatically transfer your recommendations to electronic (or printed) Newsletters

Generate more value through improved open and click-through rates

Add- on


Add-On Profiler

Increase your conversion rate with intelligent campaigns


Identify the most receptive customers for every campaign to create optimal offer relevance

Use online tracking information for target group selection

Always address the right customers with the right offer

Improve campaign intelligence, impact, and ROI


Add- on


Add-On Product
Image Similarity

Achieve more sales through “like-item” product recommendations


Suggest alternative products based on image similarities

Capture color, shape and appearance of products automatically in real time

Combine image similarity with non-visual filters such as price range or brand

Reduce the number of purchase cancellations and increase sales from recommendations


More AIR Modules

Dynamic Pricing


Dynamic Pricing



Real-Time Prediction


Real-Time Prediction



Fraud Detection


Fraud Detection